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Hyundai: Dad

Even though we know Hyundai is launching Genesis as its own brand, Kevin Hart is here to tell you something very important about the current Hyundai Genesis: it's great for helicopter parents wanting to keep an eye on unchaperoned sons and daughters. There are other perfectly good uses for Hyundai's Blue Link smartwatch app, but we think concerned parents will pay close attention to this feature. Watch the ad and see if Kevin Hart delivers the laughs. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Hyundai recalls 570k Sonatas and Accents in two separate campaigns

Hyundai is announcing two recalls that cover a total of 569,500 vehicles in the US for two of the brand's models. There are no reports of accidents or injuries related to either problem, though. The larger and potentially more serious campaign covers 470,000 units of the 2011-2012 Sonata with production dates between December 11, 2009, and April 12, 2012 at Hyundai Motor Manufacturing Alabama. It's specifically for those with the 2.0- or 2.4-liter direct injected engines. During production of the crankshaft, metal debris might not have been fully removed, and those pieces could block the connecting rod oiling passages. This lack of lubrication can increase wear on the connecting rod bearings, and the issue can lead to a loud knocking noise or possibly even a failure while the car is in motion. Hyundai has a two-step process to fix the issue. First, the company will have the vehicles come in for an inspection, and if necessary will "replace the engine assembly." The company will also extend the warranty on the short block to 10 years/120,000 miles for all owners. Notifications will go out by November 2, and there will be a second letter when the parts become available. The other recall covers 99,500 examples of the 2009-2011 Hyundai Accent with manufacturing dates between March 1, 2009, and February 11, 2011. On these models, the brake light switch may begin to only work intermittently. This can lead to a variety of problems, including the brake lights not coming on, the inability to turn off the cruise control with the pedal, and the shifter not moving out of Park. The fix will be a replacement of the switch, and the campaign will begin on November 2. Related Video: RECALL Subject : Connecting Rod Wear may Result in Engine Stall Report Receipt Date: SEP 10, 2015 NHTSA Campaign Number: 15V568000 Component(s): ENGINE Potential Number of Units Affected: 470,000 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011-2012 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2011-2012 Sonata vehicles manufactured December 11, 2009, to April 12, 2012 at Hyundai Motor Manufacturing Alabama and equipped with either a 2.0 liter or 2.4 liter Gasoline Direct injection engine. In the affected vehicles, metallic debris may not have been fully removed during manufacturing of the engine crankshaft.