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Hyundai will add Ioniq EVs to WaiveCar car-sharing fleet

Hyundai Motor America will add its Ioniq electric vehicles to a Southern California-based car-sharing fleet that launched earlier this year with Chevrolet Spark EVs. Hyundai reached an agreement with Santa Ana, Calif.-based WaiveCar in which Hyundai will provide 150 Ioniq EVs to the fleet by the time sales begin for the model early next year. Hyundai may add an additional 250 Ioniq EVs to WaiveCar fleets in other cities. WaiveCar is an app-based car-sharing service that debuted in Los Angeles in early 2016. The company offers drivers the cars for free for the first two hours, then charges $6 an hour for more time. WaiveCar also generates revenue via external advertising wraps around the vehicles, and also features geo-located targeted ads. Take a look at Hyundai's press release about the WaiveCar agreement here. Curiously, and somewhat admirably, Hyundai earlier this week went on record as saying the Ioniq's 124-mile single-charge range won't be sufficient in the long haul. The South Korean automaker has vowed to replace the upcoming version with an Ioniq EV for 2018 that will be able to go at least 200 miles on a full charge. That's not a bad move, considering General Motors is preparing to launch its Chevrolet Bolt EV, while Tesla is working on its Model 3. Both of those models will have 200-mile-plus full-charge ranges. Hyundai announced the incoming sales of the Ioniq EV earlier this year. A hybrid version of the Ioniq also debuted in South Korea earlier this year. Overall, Hyundai is looking to debut more than two-dozen hybrids, plug-ins, and fuel-cell vehicles to the world by the end of the decade. Related Video:

John Krafcik stepping down as Hyundai CEO, replaced by VP of sales

Hyundai Motor America has announced that its affable president and CEO, John Krafcik, will be stepping down from his post on January 1, at the completion of his contract. He'll be replaced by the current executive vice president of sales, David Zuchowski.
Krafcik has helmed Hyundai through a product renaissance that's seen the Korean automaker go from budget afterthought to household name in less than a decade, launching stylish new models and expanding into new markets. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, the COO and executive vice president of HMA's parent company, Hyundai Motor Company.
"It's been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave's succession, our brand will continue to expand and thrive for years to come," said Krafcik in a Hyundai press release, available below. "We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends."

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.