2013 Hyundai Elantra Gls on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2015 Hyundai Genesis 5.0 First Drive [w/video]

The original Hyundai Genesis was something of a mixed bag. A great first effort, no doubt, but as with any, well, genesis, there were weak points – the infotainment system and some interior materials, for example. In creating its second-generation model, Hyundai paid plenty of attention to these shortcomings while wisely deciding to retain the most notable of the original model's strengths: its 5.0-liter V8. The 420-horsepower rocket from the former Genesis R-Spec has once again been named the top-flight engine for this updated, 2015 model. Hyundai has comprehensively overhauled its first rear-wheel drive sedan, and while it might use an older – but impressive – engine, the 5.0-liter V8 isn't nearly as big of a story this time around. That's because it's now wrapped inside a far better package, as we found during a week behind the wheel. Hyundai's stylists have matured the Genny, opting for significantly more standout sheet metal in this new iteration. The old car featured a more traditional three-box shape, while the second-gen car is more open about its rear-drive layout, featuring a long hood and a short rear deck that feeds right into an aggressively raked rear window. The upright front fascia, with its broad, crisply styled grille and almond-shaped headlamps is clean and fashionable while still coming off as sort of conservative. Around back, Hyundai maintained some semblance of its old fluidic design, with sweeping, wraparound taillamps, while the V8 model's bumper is home to sporty, staggered quad exhausts. That said, the updates to the exterior are overshadowed by the comprehensive overhaul found in the cabin. The Genesis finally has an interior befitting of its price tag, thanks in large part to the swath of natural-looking matte wood trim on the dash, complemented by aluminum accents. The upper and lower dashes are finished in plastic, but its quality is no better or worse than what you'd find in a German competitor. However, while the cabin certainly feels much better than the last-gen model, there are still a few shortcomings. The "ultra premium" leather is standard on the 5.0's wide, supportive seats, and while it feels very, very nice, we did notice that even with fewer than 8,000 miles on the clock, a regular parade of denim-clad auto journalists has already started to stain the driver's side bottom cushion – something we noted during our year-long test of Hyundai's larger Equus.

Vaccar Hyundai Tucson Sport to be shown at SEMA

Hyundai will display a custom concept version of its Tucson Sport developed by Vaccar at the SEMA show in Las Vegas, showing a more muscular-looking crossover that contains a full aero kit and significant additions to the powertrain, design, infotainment and suspension. The concept enhances the Sport, the third-highest of four trim options for 2017, by adding a Boostec turbocharger, AEM air intake system and charge pipe kit, a Mishimoto G-Line intercooler, new piping and exhaust, and other elements to the standard turbocharged 1.6-liter, inline-four engine. It also gets forged wheels, new tires, and Vaccar-Power Stop front and rear Z23 Evolution brakes. The exterior gets a blue and silver metallic two-tone paint treatment from BASF, an M&S mesh front grille and Vaccar front lip, side skirts and rear diffuser. Interior features include Katzkin ice grey leather, 9-inch headrest-mounted LCD screens, and an Android-powered 9-inch head unit with WiFi. "The Vaccar Tucson Sport Concept takes the Tucson far beyond its OEM roots without sacrificing reliability," said Aaron Vaccar, president of Vaccar. "By building upon the well-developed Tucson platform, powertrain and design, we've given enthusiasts a vision of just where this affordable crossover aspires to go." SEMA runs from Oct. 31 to Nov. 3.Related Video: Featured Gallery Vaccar Hyundai Tucson Sport Concept: SEMA 2017 View 9 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com SEMA Show Hyundai Crossover Concept Cars hyundai tucson