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Hyundai Santa Cruz could get green light this year

The market for smaller trucks is gaining steam in the United States with introductions like the Chevrolet Colorado, GMC Canyon, and the forthcoming, updated Toyota Tacoma. After the enthusiastic reaction to the Hyundai HCD-15 Santa Cruz concept at 2015 Detroit Auto Show, that pickup is looking increasingly likely to see production, as well. "There is a very high probability we get the approval of the truck soon," Hyundai Motor America CEO Dave Zuchowski said to the TheDetroitBureau.com. Customer surveys have shown the possible pickup to be quite popular around the country, except among Texans, according to Zuchowski. However, the final sign-off still needs to come from corporate headquarters in South Korea. The production Santa Cruz might be very different from the vehicle on the stand in Detroit. The concept was just there to gauge reactions, and the company hadn't even decided on a platform at that time. The slide-out bed extension was thought to be possible in the real world, but there were reportedly still other hurdles to overcome. The unibody pickup isn't the only project Hyundai is developing for North America. The automaker also wants to step into the expanding compact crossover market with an entry specifically designed for this market. "This is a growth segment," Zuchowski told TheDetroitBureau.com. "We want a piece of it." While neither of these new models are fully approved yet, it certainly looks like Hyundai intends to be a bigger player in the truck and crossover world in the coming years. Related Video:

Hyundai delivers its first Tucson Fuel Cell to a California customer

With expected pomp and circumstance, but short of a marching band, Hyundai delivered its first Tucson Fuel Cell crossover to the Bush family in Southern California on Tuesday. Dave Zuchowski, president and chief executive officer of Hyundai Motor America, was on hand to officiate along with an array of other government officials, including California Air Resources Board chairman Mary Nichols. The automaker is touting the emissions-free vehicle as the "world's only mass-produced fuel cell vehicle" as it travels down the same assembly line as the other Tucson models - its production is scalable, based on demand.
The Tucson Fuel Cell replaces the standard model's 2.4-liter, four-cylinder, gasoline combustion engine with a 100-kW fuel cell stack, which sends power to a 100-kW (134 horsepower and 221 pound-feet of torque) electric motor driving the front wheels. A 24-kW battery pack, shared with the Hyundai Sonata Hybrid, is used for storage. The vehicle earns the customer a combined 50 MPGe, while earning the automaker up to $130,000 through California's ZEV credit system.
As the hydrogen refueling infrastructure is extremely underdeveloped, Hyundai will initially only offer the Tucson Fuel Cell on a lease program to customers in the Los Angeles/Orange County areas, where it has approved six stations with the 700-bar (WEH TK17 pistol-grip nozzle) pumps. The automaker has packaged the program with a $2,999 drive-off, with payments of $499 per month for 36 months. To nearly eliminate operating expenses, the automaker is throwing in "unlimited free hydrogen refueling" (keep in mind that the leasee is only contracted to 12,000 miles each year, so that will put a cap on how much free fuel flows from the pump) along with the company's At Your Service Valet Maintenance at no extra cost.

Will Norway and South Korea lead us to the hydrogen future?

In the US, California leads the hydrogen highway. But, globally, the countries at the forefront include Japan, Norway, and South Korea. A new announcement by the Norwegian ambassador in Seoul, Jan Grevstad, makes it sound like those last two countries should think about Voltron-ing it up to promote H2 cars. The ambassador was speaking at the Korea-Norway Economic Cooperation Council at the Federation of Korean Industries. "A great example of the Norwegian–South Korean energy cooperation can be found in the transport sector," he said, according to Yonhap News. "South Korean engine technology is paired with Norwegian hydrogen production and infrastructure technology to create hydrogen driven cars." Grevstad said that the two countries could also work together on solar, wind, and other energy efforts, but didn't get into more detail about what he meant by this. The first Toyota Mirai hydrogen car was just delivered to Norway, but other H2 vehicles have been on the roads there for many years. Back in 2009, for example, as part of the 24th Electric Vehicle Symposium (EVS24), some hydrogen cars road tripped from Oslo to Stavanger. That same year, Mazda delivered 30 hydrogen-powered RX-8 RE vehicles. Hyundai – a South Korean company, of course – has been leasing its Tucson Fuel Cell (also known as the ix35 Fuel Cell) in hydrogen-friendly areas and believes that hydrogen-powered cars have a bright future. There's even a Tucson Fuel Cell car-sharing program operating in Germany. As gung-ho as Hyundai is, it's only sold 26 Tucson Fuel Cells in Norway so far, out of a total of about 500 around the world, Yonhap News says. Related Video: News Source: Yonhap News Agency Green Hyundai Green Culture Hydrogen Cars h2 ix35 tucson