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Hyundai-Kia forecasts slowest sales growth in 8 years

Even with the arrival of the new Hyundai Genesis Sedan (above) and the expected introduction of at least two other new vehicles in 2014, Hyundai-Kia is estimating its sales will only increase by about 4.1 percent this year. Bloomberg has found that figure, which works out to a total of 7.86 million vehicles worldwide, to be lower than average analyst estimates of eight million vehicles. If the automaker is correct, that figure will represent the most sluggish growth for the Korean brands since 2006.
Based on an exchange rate of 1,050 won to the dollar - right now it's trading at anywhere from 1,050 to 1,052 depending on where you look - Hyundai is predicting a 3.8-percent uptick for sales of 4.9 million units, while Kia is expecting a 4.7-percent uptick for sales of 2.96 million units. That exchange rate is predicted to be part of what will hamper sales this year, with a stronger South Korean won making Japanese cars more price-competitive when cross-shopped. It's unclear how Hyundai derived its exchange rate, but 1,050 won to the dollar almost matches the 52-week high for all of 2013.
The company chairman mentioned a "low growth era" in the world economy, and weaker US sales are rumored to at least part of the reason John Krafcik recently vacated the post of Hyundai Motor America CEO, a post that has been filled by executive vice president of sales, David Zuchowski. That unexpected news capped a year in which two top execs resigned over quality issues and recalls and Hyundai agreed to settle a consolidated lawsuit over inflated fuel economy ratings for $395 million.

Hyundai expanding Tucson fuel cell deliveries to NorCal soon

The Hyundai Tucson Fuel Cell hasn't exactly sold a bazillion copies, but that's all according to plan. Hyundai – like Toyota and Honda with their hydrogen vehicles – it keeping deliveries under control because there just aren't that many H2 refueling centers. Right now, all of these hydrogen vehicles are tooling around the LA area. At the Washington Auto Show this week, Hyundai announced that it would soon start deliveries in Northern California as well. There was no date set for the San Francisco-Bay Area hydrogen cars to arrive, but Hyundai's Mike O'Brien said that because, "We will sell them where there's fuel." Stations are supposed to begin opening in NorCal in the next few weeks. The next area that Hyundai suspects to launch the Tucson Fuel Cell is in the Northeast, which is the plan that other automakers have as well. The Tucson Fuel Cell leases for $499 a month, and includes free hydrogen fuel. There are currently around a dozen stations open in California. O'Brien said that 53 stations have been given fund guarantees by the state of California, but 23 have not yet broken ground. The biggest hurdle, he said, is regulatory – getting all of the different government agencies to work together to approve construction. Hyundai wants governments to get cracking on installing more hydrogen stations because it has plans to sell a second hydrogen vehicle at some point in the world by 2020. Up next on the green car front – we'll see it in Chicago early next month, in fact – is the Ioniq, which will be available with a pure EV, a PHEV and a standard hybrid. Whether the Ioniq will get a hydrogen fuel cell powertrain at some point has not been announced or even hinted at, but we would not be surprised if it does.

An inside look at Rhys Millen's new Pikes Peak Unlimited racer [w/video]

Wider, Lower And Decidedly More Sinister
Rhys Millen was sitting on a cooler whittling away at a piece of aluminum when I first arrived at the expansive skidpad at the California Proving Grounds, owned by Hyundai, located in a desolate part of the California desert about a dozen miles east of Mojave. By the time I had walked over to the accomplished driver for introductions, he had picked up a piece of sandpaper and begun to arduously file away at the alloy's rough edges, smoothing them masterfully.
He was focused on the job, but I politely interrupted him and asked what he was making. Ryhs looked up, smiled, and then grabbed a few zip-ties and asked me to come over to the new Hyundai RMR PM580-T, destined for the Pikes Peak International Hill Climb in just two short weeks, raised on its air jacks just a few yards away.