2013(13)elantra Gls Fact W-ty Only 5k Maroon/beige Cruise Abs Keyless Xm Aux on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai discontinuing Elantra Coupe in US for 2015

Hyundai's entry level two-door, the Elantra Coupe, is getting the axe for model year 2015. That leaves the Kia Forte Koup, Honda Civic and Scion tC to hold up the receding entry-level two-door segment.
The Coupe only arrived at US dealerships in 2012, initially as a 2013 model, and it was recently updated at the 2013 Los Angeles Auto Show, with Hyundai adding a more powerful 2.0-liter engine as standard (it was optional in other Elantra models). Considering its short run, though, we're guessing that even a quick update couldn't cure the slow sales that are likely at the root of the two-door's discontinuation. The Elantra Coupe should remain on sale in the Canadian market, according to Driving.ca.
We've reached out to Hyundai for official confirmation and a cause of death for the Coupe. When we hear back, we'll be sure to update you.

Does this Hyundai Intrado concept preview the next Tucson?

The second generation of Hyundai's Fluidic Sculpture design language has arrived a bit early, thanks to these leaked images of the Korean automaker's Intrado Concept. Set to make its big debut at next month's Geneva Motor Show, the three-door crossover is based on a next-generation version of the hydrogen powertrain used in Europe's ix35 Fuel Cell (that'd be a hydrogen Tucson, for anyone who's wondering).
We can see some 2015 Genesis Sedan in the grille, but the sharp, narrow LED headlights are something different. The c-shaped LED taillights also look good, although we're less sure about the odd fairings around the wheel wells. Overall, it's not a terrible design in our minds, but it probably won't be the pretties vehicle to debut in Geneva.
But instead of focusing on the design, let's talk about what impact the Intrado may have on Hyundai. Aside from the hydrogen powertrain, it seems as if the Intrado's design is too conservative to be a pure concept. Instead, and as you may have guessed from our headline, we're thinking this could be a preview of the next-generation Tucson. Considering the Tucson and its cousin the ix35 are the oldest vehicles in Hyundai's lineup (not counting the Sonata, which is getting replaced at the New York show) and it's a vehicle sold worldwide, previewing its replacement on a stage as big as Geneva doesn't strike us as a bad idea.