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Hyundai is showing a walking pod robot car for CES

Appropriate to its proximity to Area 51, CES 2019 is bringing out the sci-fi side of Hyundai. For this year's Consumer Electronics Show in Las Vegas, which has quickly become one of the most important auto shows in the world, Hyundai ideated a multi-terrain pod that uses legs attached to wheels. It's called Elevate. This is one of the first ideas we have seen from Hyundai CRADLE, the Center for Robotic-Augmented Design in Living Experiences. Formerly Hyundai Ventures, CRADLE was formed for venture capital, collaboration with startups, and concept development, with investments focusing on robotic and intelligent systems, eco-friendly technologies, mobility, materials and manufacturing technology, and concept vehicles. The Elevate incorporates numerous aspects of these goals with a concept vehicle that incorporates robotics and electric mobility. In the photo here, it is shown in potential application for search and rescue missions. Because the pod uses wheels and robotic legs together, it can cross rugged terrain and even climb obstacles. Oddly, though, we wonder why something that heavy is depicted on top of rubble where they seem to be searching for survivors. Maybe that area has already been cleared. Hyundai hasn't offered specs or details on Elevate yet. It might at full launch, but it appears the Elevate runs on battery power and is about as tall as the workers. Stay tuned for more info in the coming week. Related Video:

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

John Krafcik eyes Sonata, talks about his new role

As hundreds of people gathered to watch the unveiling of the 2015 Hyundai Sonata at the New York Auto Show on Wednesday, John Krafcik, a driving force behind the new vehicle, found himself in a peculiar position.
He stood far away from the car, away from the crowd. He watched from the Nissan stand as the covers were pulled off the Sonata.
If it was an awkward moment for Krafcik, whose tenure as Hyundai's chief executive officer ended on January 1, he didn't show it. He offered effusive praise of the Sonata. "It's a beautiful car," he said. "I think it's wonderful."