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Hyundai confirms a shift to EVs, unveils fuel cell SUV

SEOUL — Hyundai confirmed on Thursday it was placing electric vehicles at the center of its product strategy — one that includes plans for a premium long-distance electric car as it seeks to catch up to Tesla and other rivals. Like Toyota, Hyundai had initially championed fuel cell technology as the future of eco-friendly vehicles but has found itself shifting to electric as Tesla shot to prominence and battery-powered cars have gained government backing in China. Hyundai's debut of its more modestly priced Ionic hybrid and electric has been well-received. But the pure electric's per-charge driving range is much shorter than the Tesla Model 3 or Chevrolet Bolt. Toyota is now also working on longer-distance, fast-charging electric vehicles. Hyundai first started signaling this strategic shift back in May when it first discussed plans to launch an electric sedan under its high-end Genesis brand in 2021 with a range of 500 km (310 miles) per charge. It will also introduce an electric version of its Kona small crossover with a range of 390 km in the first half of next year. "We're strengthening our eco-friendly car strategy, centering on electric vehicles," Executive Vice President Lee Kwang-guk told a news conference, calling the technology mainstream and realistic. The automaker and affiliate Kia, which together rank fifth in global vehicle sales, also said they were adding three plug-in vehicles to their plans for eco-friendly cars, bringing the total to 31 models by 2020. Underscoring Hyundai's electric shift, those plans include eight battery-powered and two fuel-cell vehicles — a contrast to its 2014 announcement for 22 models, of which only two were slated to be battery-powered. Hyundai also confirmed a Reuters report that it is developing its first scaleable, dedicated electric vehicle platform, which will allow the company to produce multiple models with longer driving ranges. HYDROGEN SUV Hyundai unveiled a near production version of its new fuel cell SUV with a driving range of more than 580 km per charge, compared with the 415 km for its current Tucson fuel cell SUV. The mid-sized SUV will be launched in Korea early next year, followed by U.S. and European markets. A fuel cell electric bus is slated to be unveiled late this year, while a sedan-type fuel cell car is also planned. Even so, analysts noted that gaining traction with fuel cells was going to be a long hard slog partly due to a lack of charging infrastructure.

Genesis coupe getting 3.3T and all-wheel drive

The Hyundai Genesis Coupe looks to be getting a serious jolt of performance when the next-gen model hits the market. An example was recently spotted testing that wore the label "3.3T 8AT AWD," according to The Korean Car Blog citing Korean website Team Testdrive. That designation certainly didn't take much work to interpret. The turbocharged 3.3-liter engine under the hood was likely the twin-turbo V6 that Hyundai has been developing for the next-gen Genesis sedan for 2017 or 2018. With engineering still underway, the final specs for the turbocharged mill obviously haven't been published yet. However, Hyundai America's CEO previously suggested output in the neighborhood of the 420 horsepower from the company's current 5.0-liter V8. In addition, the V6 should weigh less and provide better fuel economy. According to The Korean Car Blog, the twin-turbo V6 would likely be for an N Performance variant of the Genesis Coupe. Given the rest of the test car's label, it would presumably pair the engine with an eight-speed automatic and all-wheel drive. With 348 hp from the 3.8-liter V6 in the current model, the new mill could be quite a potent upgrade. The next-gen Genesis Coupe is rumored to take styling inspiration from the Hyundai HND-9 Sports Coupe Concept (pictured above). While remaining a two-door, it can reportedly fit four adults more comfortably inside. Spy shots earlier this year showed one testing with the current model's body but modifications to the hood and fender arches. The engine was thought to be a V8 at the time, but perhaps this twin-turbo V6 was actually in there.

Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.