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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai releases series of KDM Genesis videos

We had plenty of nice things to say about the sleek, new Hyundai Genesis Sedan when we drove the Korean domestic market version late last month. And while we're still waiting to find out just when the new rear-driver will arrive in the US market, Hyundai's home-market operations have released a series of videos on the new sedan.
Now, unfortunately, all the videos are in Korean. While we haven't the foggiest idea of what they're actually saying, the eight videos in the series give a great look at the new Genesis Sedan in motion, as well as showing off some of the development process behind the newest member of the Hyundai family.
We've embedded all eight videos below for your viewing pleasure. Have a look below.

Driving Civic and Elantra Hybrids, and big Ford Maverick updates | Autoblog Podcast #842

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They discuss the week in car news first, leading off with the updated 2025 Ford Maverick that adds a Lobo sport truck variant and an AWD hybrid. Next, they chat some Cadillac news with the reveal of the stunning Sollei convertible concept and the refreshed 2025 Escalade. After the news, the two focus on what they've been driving over the past couple of weeks. They start with the Fiat 500e, then move along to a comparison between the refreshed Hyundai Elantra Hybrid and totally-new Honda Civic Hybrid. Lastly, there's a discussion of the new Infiniti QX80 and the STI mods applied to our long-term Subaru WRX. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #842 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2025 Ford Maverick Lobo 2025 Ford Maverick adds AWD hybrid version Cadillac Sollei revealed 2025 Cadillac Escalade refresh What we're driving 2024 Fiat 500e 2025 Honda Civic Hybrid 2024 Hyundai Elantra Hybrid 2025 Infiniti QX80 Long-Term 2023 Subaru WRX Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:  Cadillac Sollei is an electric convertible concept This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.