2010 Hyundai Elantra on 2040-cars

Auto blog

Second-generation Hyundai Veloster spied with same asymmetric doors

Until we saw these photos, the future of the Veloster didn't look especially bright. It's entering its fifth year on sale with no major updates, and no announcements for a replacement. It also was killed in the UK three years ago when it wasn't selling well. However, these photos show that Hyundai hasn't given up on it. At first glance, it looks very much like the current model, but closer inspection reveals some differences. Up front, the hood looks lower, and it tapers down to what seems to be an exaggerated version of the "cascade grille" Hyundai has implemented on the Elantra GT, and new Sonata. The headlights look slimmer, and there seem to be fewer busy, "quirky" lines. Moving backward, we find the same asymmetric door layout consisting of one door on the left, and two on the right. On the right side, the rear door handle is still tucked in the corner of the window. The glass area on the right also appears a bit larger thanks to a lower edge that stays lower for longer. At the rear, the camouflage is at its heaviest, but interesting details still show through. The rearmost glass seems to be more steeply raked. We can't tell if there's still glass on the top of the hatch, but considering the evolutionary nature of this car's design, we would expect the same amount of hatch glass. The taillights have adopted the slim and wide look of other recent Hyundai's. The center-exit exhaust remains, too, but it looks a bit smaller, and no longer has an obvious split in the middle. On either side of the bumper are auxiliary vents, likely fake. Besides the low sales and limited updates, another reason we questioned the future of the Veloster was its unremarkable driving dynamics. While forgivable in the base model, it was an issue on the Turbo, which simply wasn't fun enough to recommend over competitors. We're glad to see Hyundai will give it another shot, though, since the world can always use more quirky and interesting automobiles. Hopefully this next one will drive better. And who knows, it might even spawn a crazy mid-engine, rear-drive version. Related Video:

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai hits milestone with 10 million cars sold in US

Hyundai entered the US market in 1986, and initial success with the Excel was followed by a difficult period of quality woes. The company refused to bow out of the country, and began a turnaround. Now after nearly 30 years, the automaker is a highly respected player in the market and is celebrating the milestone of selling its 10 millionth vehicle in the US. Amazingly, just five models make up nearly 85 percent of Hyundai's lifetime US sales, and unsurprisingly the Scoupe isn't one of them. The brand's bestselling model in that time is the Sonata with nearly 2.5 million examples on the road and 24.98 percent of the company's total volume. At 24.85 percent of deliveries, the Elantra barely squeezes into second place, and the Santa Fe is a somewhat distant third with about 1.25 million deliveries. Rounding out the top five are the Excel – Hyundai's first US model – at 11.47 percent and the Accent at 11.03 percent. Since opening in 2005, Hyundai Motor Manufacturing Alabama has been responsible for a healthy portion of those 10 million total sales by assembling 2.66 million vehicles, including the Sonata and Elantra. "About 56 percent of the cars Hyundai sells in the United States are made here," company President and CEO Dave Zuchowski said in the milestone's announcement. Take a look at where Hyundai is today and at some of its vintage models in the gallery above. With volume up consecutively for the last seven years, it probably won't take another three decades for the automaker to celebrate the 20 million mark. Milestone Marks Automaker's Continued Investment in U.S. Market and Economy FOUNTAIN VALLEY, Calif., Oct. 28, 2015 – Hyundai marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai's continually expanding lineup. "The United States has been a key region of focus for nearly three decades, and this landmark achievement comes after years of accelerated growth and the strategic rollout of our product line," said Derrick Hatami, vice president of national sales, Hyundai Motor America. "Today serves as a testament to the design, quality and value of Hyundai's product portfolio. The American car market continues to be on the rise, with more than 17 million new car sales expected in 2015.