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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

2017 Hyundai Elantra arrives with a host of upgrades [w/video]

We got a great idea of the 2017 Hyundai Elantra's styling when the company revealed it for the South Korean market a few months ago. Now, the US-spec car arrives at the LA Auto Show. The shape is just as expected, but Hyundai has new powertrains and tech in store, too. Hyundai designers simplified the Elantra's look for the latest generation. The sedan's nose now flows down to a hexagonal grille with horizontal slats, and squinting headlights flank it on each side with vertical LED running lights underneath. The new lower air dam leads air to wheel curtains that help lower wind resistance. The profile lacks the heavy sculpting of the current model, but a subtle character line sweeps up across the side for some visual interest. Narrow taillights stretch horizontally across the trunk. Even with the aesthetic changes, the overall size only expands slightly: length grows 0.8 inches to 179.9 inches, width increases an inch to 70.9 inches, and the wheelbase remains 106.3 inches. The interior features a more horizontal layout with metallic trim that runs across the dashboard. There are two infotainment choices beyond the base stereo. A seven-inch Display Audio system includes a rearview camera, and an eight-inch setup also has navigation. Both support Android Auto. Most trims of the 2017 Elantra feature a 2.0-liter four-cylinder that runs on the Atkinson cycle, and it produces an estimated 147 horsepower and 132 pound-feet of torque. Hyundai expects fuel economy ratings of 29 miles per gallon city, 38 mpg highway, and 33 mpg combined with the six-speed automatic. The company also offers a six-speed manual only on the SE trim. The Elantra Eco arrives in spring 2016 with a 1.4-liter turbocharged four cylinder with 128 hp and 156 lb-ft and a seven-speed dual-clutch gearbox. The brand estimates 35 mpg combined with that combo. A much stronger platform is beneath the upgraded design. The Elantra now uses 53 percent advanced high strength steel compared to 21 percent before, and the change allows torsional rigidity to increase 29.5 percent. The engineers also work to improve NVH wherever possible with improvements like a hood insulator, thicker glass, sound-absorbing material, and plastic and rubber bushings for the front subframe. Drivers can order a plethora of driver assistance and safety tech for the 2017 Elantra including Automatic Emergency Braking, Lane Keep Assist, adaptive cruise control and Blind Spot Detection.