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Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

The Ioniq is Hyundai's "golden medal project," conceived from the outset as a car to beat the Toyota Prius and be the most efficient on the market. Ki-Sang Lee, Hyundai's senior vice president in charge of eco R&D, promised that if they could accomplish that feat, he'd give every single engineer on the project a gold medal. The result of their work is an attractive trio – hybrid, plug-in hybrid, and electric – built on the company's first dedicated green vehicle platform. And Lee gave out more than 500 gold medals to his engineers. With a growing number of drivers – bolstered by Millenials replacing the buying power of baby boomers – who value efficiency and consider the environmental impact of their purchases, hybrids and electric cars should be a popular choice, right? While cheap gas has not helped to encourage people to make the switch to greener vehicles in the last couple years, the added cost and complexity of electrified cars have also been barriers to wider adoption. Hyundai's approach appears solid. The Ioniq hybrids are straightforward, affordable, and something drivers would be proud to own without appearing smug. So Hyundai has built the car people claim to want, but will the drivers show up at dealerships? The Ioniq is attractive for a number of reasons, not the least of which is pricing. The Ioniq Hybrid starts at $23,035, undercutting the Toyota Prius by $2,535 (with its base MSRP of $25,570). It's also more efficient, with EPA mpg figures of 57 city/59 highway/58 combined. The most efficient Prius (the Two Eco trim level) falls slightly short at 58 city/53 highway/56 combined. While the Ioniq Plug-In Hybrid doesn't have price or fuel economy figures yet – it doesn't go on sale until the fourth quarter of 2017 – we do know its 8.9-kW battery pack offers over 27 miles of all-electric range and can be topped off in 2.5 hours on a Level 2 charger. The Ioniq's green cred doesn't stop at its efficient powertrain. Sitting inside the cabin, you wouldn't realize that the soft plastics contain 25 percent sugar cane, or that the headliner and carpet contain about 20 percent of the same renewable plant material. There's no way to tell by look or feel that door trim uses recycled plastics mixed with wood powder and volcanic stone, making it 20 percent lighter. Interior metallic paints use soybean oil to lessen their environmental impact. Even better, it all agrees with the senses.

Hyundai-Kia names former Audi, Lamborghini, Bentley designer as design chief

Luc Donckerwolke, former designer for both Bentley, Audi and Lamborghini, is succeeding Peter Schreyer as the lead designer for both Hyundai and Kia. This follows a significant shuffle within the Korean automaker's upper management. Schreyer — himself a former Volkswagen Group designer — will head design management. Chung Eui-sun, the son of company chairman and CEO Chung Mong-koo, was promoted as executive vice chairman. The head of Hyundai Motor America, Kyung Soo-lee, is leaving his position after just more than a year on the job. That's a lot of moving pieces at the top of Korea's largest automaker. Donckerwolke has been with Hyundai-Kia since 2015 when he left the Volkswagen Group to take over Genesis design. Some of his most famous designs include the Lamborghini Murcielago, Lamborghini Gallardo, Bentley Flying Spur and Bentley EXP 10 Speed 6. Schreyer led the design of the original Audi TT and has helped push forward Hyundai and Kia. The pair's influence can be seen and felt throughout the company's lineup. According to Reuters, part of the shakeup within the leadership follows a company announcement that third-quarter profits have fallen, sending shares to their lowest level in nine years. Related Video:

2014 Hyundai Equus facelift revealed ahead of NY debut

Hyundai has dropped a pair of videos detailing the facelifted 2014 Equus ahead of the luxury sedan's official debut at the New York Auto Show later this month. New adaptive LED headlamps are matched with redesigned LED taillamps, along with new 18-inch alloy wheels at all four corners (19s are optional). Buyers will get to enjoy a card-type smart key and a shift-by-wire gear change indoors. More importantly, the vehicle's forward cabin is now dominated by a 9.2-inch screen mounted in the center of the dash.
The old analog gauges have also gone by the wayside in favor of a new TFT LCD display. Mechanically, the 2014 Equus will continue to offer a standard 3.8-liter V6 engine or an optional 5.0-liter V8, depending on the market (the US-spec car is currently only available with the V8). The vehicle can be configured with a total of three driving modes, including Normal, Snow and Sport, which can adjust multiple systems, including the vehicle's electronic dampers. You can check out two computer-generated videos of the four-door below.