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First 2015 Hyundai Sonata ad surfaces

The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.
The ad places a particular focus on styling, and what great design really is. There's also a glimpse at the super-cool gesture control that's baked into the Sonata's infotainment screen. We'll admit, we're pretty geeked to give this feature a full test once we finally drive the all-new sedan.
As for when that will be, with the car set for an arrival at dealers this summer, we're hoping to have a full write-up on the 2015 Sonata soon. Until then, scroll down for the full ad from Hyundai.

Recharge Wrap-up: Hyundai H350 Fuel Cell van, Formula E in Brooklyn

Formula E's New York City e-Prix will take place in Brooklyn. With lower Manhattan and the Statue of Liberty as its backdrop, the race will play out on a 1.21-mile, 13-turn course on the streets of Red Hook. Formula E revealed the location at a press conference at the site of the circuit, at the Brooklyn Cruise Terminal on the New York Harbor. "New York City is where technology, sustainability and commerce collide," says NYC Mayor Bill de Blasio. "We are thrilled to be the new home of the ePrix." The race is scheduled for July 29, 2017. Watch the video above, and read more from Formula E. Hyundai is debuting its H350 Fuel Cell Concept at the 2016 IAA Commercial Vehicle Show in Hannover, Germany. The hydrogen-powered commercial van offers emissions-free (except for water vapor) driving without the lengthy recharge times of a plug-in vehicle. It has a driving range of 262 miles on a single tank, and refuels in just minutes. It can be configured with a cargo area of up to 456 cubic feet, or with seating for 14 passengers. Hyundai's fuel cell van concept draws from the automaker's experience with the Tucson Fuel Cell production vehicle. Read more from Hyundai. Mercedes-Benz says it will offer an electric delivery van again in 2018. The German automaker left the niche market in 2012 after slow sales of its Vito E-Cell, which it launched in 2010. "The future of urban deliveries will be electric," says Volker Mornhinweg, head of the company's vans division. "We at Mercedes-Benz Vans are convinced of this." While Mercedes has not said whether the EV will be a new model or an electric version of a current offering, it did say it would develop the powertrain in-house, and offer various battery capacities. Read more at Automotive News Europe. Related Gallery Mercedes-Benz Vito E-Cell View 16 Photos News Source: YouTube: FIA Formula E Championship, Formula E, Hyundai, Automotive News Europe Green Motorsports Hyundai Mercedes-Benz Minivan/Van Commercial Vehicles Electric Videos recharge wrapup

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.