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Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product. 

Hyundai planning 250-mile electric vehicle by 2020

Until plug-in vehicle buyers stop caring about all-electric range - and who knows when that might happen - the distance an EV can travel on a full charge will remain an important selling point. Most US drivers go less than 40 miles a day, but that's not stopping at least two high-profile automakers from building a 200-mile EV. Both the Chevy Bolt EV and the Tesla Model 3 are shooting for this target. They won't rest on their laurels. Hyundai is prepping a 250-mile electric vehicle for 2020. Byung Ki Ahn, Hyundai's director, eco-vehicle performance development group, revealed the plans to Autoblog today after also confirming a 200-mile EV for 2018. This is above and beyond the Ioniq EV that will launch in the US later this year with 110 miles of range. Hyundai already had revealed its plan to offer 26 new green models by 2020, including plug-ins, hybrids, and hydrogen fuel cell vehicles, but there were no specific details about the EVs mentioned there. The EV world will be quite different in four years, but Hyundai thinks it has a strategy to get its customers prepared for the launch of the three Ioniq models, which include a plug-in hybrid and a standard hybrid, and future EVs. Until now, the company believes, according to Chris Hosford, Hyundai's corporate communications executive director, the automotive industry has not yet adequately communicated the advantages and differences of plug-in vehicles to customers. As Hyundai prepares to flood the market with green models in the next few years, expect lots of educational materials to come from Hyundai dealerships, as well as commercials. "We know there is a lot of education necessary," Hosford said. Related Video: Featured Gallery 2017 Hyundai Ioniq: New York 2016 View 11 Photos Green Marketing/Advertising Hyundai AutoblogGreen Exclusive Electric exclusive range anxiety ev range hyundai ev

2019 Hyundai Veloster N revealed with 275 horsepower

Hyundai has finally revealed the first N model to come to the U.S., the Veloster N, and it's basically the i30 N's funkier cousin. Under the hood is the very same turbocharged 2.0-liter four-cylinder cranking out 275 horsepower and 260 pound-feet of torque. That power goes to a 6-speed manual transmission that features an automatic rev-matching system for downshifts, and on to the front wheels by way of an electronic limited-slip differential. Backing up the power is a suspension that is adjustable for damping via the various drive modes on the car, which also adjust throttle response, rev-matching characteristics, steering, differential settings and the exhaust note. The Veloster N also has standard 225-mm wide high-performance summer tires on 18-inch wheels, which can be swapped for 19-inch wheels with 235-mm wide high-performance summer tires. There are two sets of brakes available, too. The standard front rotors are 13 inches and the rears are 11.8 inches, and the optional set are 13.6 inches in the front and 12.4 inches in the rear. Of course all of these performance upgrades need more visual flair, which the Veloster N proudly displays. Up front it has a more aggressive front fascia with red accents around the grille. There are vents behind the grilles that direct air toward the brakes for additional cooling. More aggressive side skirts and a faux rear diffuser with split dual-exhaust tips complete the look of the lower body, while a big wing caps it off. That big wing also has a triangular high-mount brake light just like the i30 N. The exterior can be coated in one of four colors, white, black, red, or the trademark light blue of N. The interior gets some updates, too in the way of cloth sports seats, an N steering wheel with buttons in that same blue color, and shift indicator lights appear on the instrument panel. Production of the Veloster N begins this September, and they will be available at dealers in the fourth quarter of this year. If you can't wait, though, the car will be available for download and virtual driving in Forza Motorsport 7 on January 16. Related Video: Featured Gallery 2019 Hyundai Veloster N: Detroit 2018 View 16 Photos Related Gallery 2019 Hyundai Veloster N View 25 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Detroit Auto Show Hyundai Hatchback Performance 2018 detroit auto show hyundai veloster n