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Hyundai Le Fil Rouge concept shows the future of brand's design

At this year's Geneva Motor Show, Hyundai revealed a concept called the Le Fil Rouge, which in English means "the common thread." Though the car has an unusual name, it's important for the Hyundai brand because this car represents the future of the company's design. Elements found on this concept will be applied to all future Hyundais, be they sedans, hatchbacks or crossovers, which also partly explains the car's name. Hyundai says the name also comes from how the car builds on Hyundai's past design and is a "reinterpretation" of its 1974 Coupe Concept. We're not so sure about that last part, but we think the Le Fil Rouge is a mighty handsome sedan, and its future production cars should look pretty good. Aside from a "common thread" of design, Hyundai says the car's theme is "sensuous sportiness." That seems to translate into a low-slung, curvy, coupe-like sedan form. At the front, the nose is very low, and it's dominated by a massive version of Hyundai's corporate "cascade" grille. It's actually a bit reminiscent of the recent Lagonda sedan. It appears that the grille contains lighting elements all throughout. It should be easy to translate this design into conventional radiator grilles, huge lights, or simple, blocked off styling motifs for electric vehicles. This low, wide grille leads into a long hood and front fenders with classic rear drive proportions. The hood has two large creases in the middle that lend some aggression to the swoopy shape, and there are two bright metal accent lines that run up the sides and loop up and around the windows back toward the hood. Along the side, we find a bold character line that lines up with the end of the headlight. It trails back along the car and merges with the rear panel that would likely contain the taillights. The roof also has a bit of a fastback look, ending at the trunk lid. It also contains a rear window with a double-bubble shape. It's an elegant, organic car that does some cool things with lines and curves. It will be interesting to see how it translates to production cars. Related Video: Featured Gallery Hyundai Le Fil Rouge Concept: Geneva 2018 View 9 Photos Related Gallery Hyundai Le Fil Rouge concept View 13 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Geneva Motor Show Hyundai Concept Cars Sedan 2018 Geneva Motor Show

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

2019 Nissan Altima vs Honda Accord vs Toyota Camry: How they compare

NEW YORK — Midsize family sedans may be losing sales to small SUVs, but hundreds of thousands of the things still left dealerships last year. The 2019 Nissan Altima introduced here at the New York Auto Show replaces one of the segment's best sellers, joining a pair of other best-sellers, the Honda Accord and Toyota Camry, which were both redesigned last year. The Hyundai Sonata also received a surprisingly thorough refresh for 2018. Therefore, the segment is fresher than ever, providing car shoppers who haven't been evangelized by the mighty SUV an excellent group of choices. To help them, or you, out in that family sedan search, here's how the new 2019 Altima compares to the 2018 Honda Accord, 2018 Toyota Camry, 2018 Hyundai Sonata, and for reference, its 2018 Altima predecessor. Cue the spreadsheet! Engines and Transmissions The Altima once again has a 2.5-liter four-cylinder, but Nissan indicates that 80 percent of it is new. Regardless of its newness, it is more powerful, boasting an extra 9 hp and 3 lb-ft of torque. Frankly, that's not much compared to the Camry's and Accord's gains, which also better the new Altima. Uniquely, though, the Altima's base 2.5-liter is available with all-wheel drive – something only the Subaru Legacy offers (albeit as standard equipment). Oddly, all-wheel drive is NOT available with the Altima's bigger 2.0-liter turbo. Ah yes, that turbo engine. Gone is the familiar 3.5-liter V6, leaving Toyota as the lone V6 hold-out (again, the Legacy is another exception, albeit with a flat-6). As is typical, the Altima's new 2.0-liter turbo inline-4 produces less horsepower than its naturally aspirated predecessor, but it has considerably more torque. Its output essentially matches the Accord's new 2.0-liter. Unlike the Accord, though, every Altima has a CVT standard. The Camry and Sonata have traditional automatics – many would say they are better for it – though the Hyundai's gear count differs by engine selection. Nissan didn't release fuel economy figures for the 2019 Altima. The previous generation trailed the latest Accord and Camry by 2-3 mpg combined, according to EPA estimates. Passenger Space Nissan's surly men in suits were quite cross when we tried to get into the new Altima, so we can only comment on the interior space in spec format. As it is, the new Altima actually has less head- and legroom than before. There's more shoulder room, though, so your local linebacker will be happy.