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Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Redesigned 2018 Hyundai Sonata Hybrid and PHEV revealed in Chicago

The refreshed 2018 Hyundai Sonata Hybrid and PHEV have been revealed at the 2018 Chicago Auto Show. While the updates are subtle, it's enough to breathe a little life into an underappreciated member of the Sonata clan. Like the rest of that clan, the fascias front and back have been redesigned. The grille in particular looks considerably more shapely and modern than the outgoing 2016 model's rather plain, Audi-aping unit. The fog light recesses are much more aggressive, better complimenting the headlights, which are new LED units. New wheel designs top off the exterior changes. It's all fairly handsome in toto. Inside, there's a new steering wheel, and behind that a revised instrument cluster. The infotainment system is upgraded with new nav overhead perspective features, and there's a Qi charging pad if you option the nav as well. Safety is a big part of this refresh: blind-spot warning, rear cross-traffic alert, and lane change assist are now standard. Automatic emergency braking and lane keep assist are also new options for these two cars. The gasoline-electric powertrains are unchanged. The Hybrid's 193-horsepower-combined electric and gas motor output remains the same. That includes a 2.0-liter gas engine, a 38-kW electric motor mounted in the transmission, and a 1.76-kWh battery pack in the trunk. The PHEV gets a bigger 9.8-kWh battery for up to 27 miles of electric range. With the larger 50-kW motor, the PHEV combined horsepower rating swells to 202. Like every other 2018 Sonata, however, the suspension and steering have been revised. The front roll bar has been stiffened, the steering assistance has been recalibrated, and the rear trailing arms have been fitted with new bushings. As we discovered in our 2018 Hyundai Sonata Sport quick spin review, these changes make a surprisingly significant difference in the way this midsize sedan drives. One would assume the improvements to the hybrid models' vehicle dynamics would be comparable. The PHEV will only be sent to dealers in certain states: California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island and Vermont. If you want a PHEV in another state, your dealer can order one – so technically it's available in all 50 states, if you're patient. Hybrids are available now-ish, and PHEVs will be available in the second quarter of this year. Related Video:

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.