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Hyundai gullwing door patent blends VW camper, Tesla Model X

Hyundai wants to open your RV to the outdoors with a patented design that combines a gullwing and a sliding door. It could make a camping trip a lot of fun. From an engineering standpoint, the idea is fascinating. The gullwing (above) in Hyundai's patent application drawings runs from the front doors all the way to the rear, and it opens wide enough to expose the second and third rows, plus the cargo area. However, such a huge opening would never work if another vehicle were sitting too close because the gullwing needs so much room. In that case, occupants can use the sliding door (right) like a traditional minivan, which needs a much smaller area to deploy. This is the best of both worlds. According to the Korean automaker's patent application, the camping market is growing, and it believes this idea would appeal to customers. "Camping has evolved from a level of just sleeping outdoors to include a step of taking a rest outdoors, and therefore, camping equipment has also continuously evolved," Hyundai states in the application. In addition to the novel door design, it's interesting that Hyundai specifically imagines this on an RV. In the UK, a company converts Hyundai's i800 van into a camper. Perhaps the Korean automaker sees space to do something new in the segment with this patent. We hope the company shows a vehicle in North America with this door because we want to see the contraption at work in the real world. Related Video:

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai partners with tech startup Smartcar to expand mobility apps

A new technology partnership between Hyundai and a Silicon Valley startup will expand the automaker's connected-car service offerings on its 2018 model-year vehicles, making it possible for owners to do everything from getting their car washed and detailed to fueling up, all without having to actually be there for it. Hyundai announced the partnership with technology startup Smartcar (not to be confused with the automaker) at the L.A. Auto Show to launch its Blue Link All-Access program. The platform aims to give Hyundai owners access to a broad array of new third-party connected-car applications, similar to how users download apps for mobile devices, by giving Smartcar access to its API. That means the automaker can offer new services more quickly, since it won't have to do a separate new integration for every new connected-car service, said Manish Mehrotra, Hyundai Motor America's director of digital business planning and connected operations. "We will develop Blue Link not as standalone system, but as an open platform that can seamlessly integrate the best ideas from inside and outside the company," Mehrotra said. App developers will work with Smartcar, based in Mountain View, Calif., as the single point of integration. Hyundai's Blue Link platform already had allowed owners to do things like sync addresses from their phones to their in-vehicle navigation systems via voice command, start and warm up the car remotely, and locate the vehicle when the driver forgets where he parked it. The new service will be offered on every 2018 model-year Hyundai free of charge for the first three years of ownership. Hyundai also announced a new pilot program in Southern California with an Orange County startup called Washos, which offers mobile car washing and detailing. Other time-saving existing or future applications include being able to get your dry cleaning or groceries delivered to your car while at work. Because the future is going to be BUSY. As further evidence of what he called "our deepening relationships with the technology community," Mehrotra also discussed the recent launch of Cradle, Hyundai's new venture-capital arm.