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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Next Hyundai Genesis confirmed for Detroit debut

Edmunds reports the 2015 Hyundai Genesis Sedan will bow at the 2014 Detroit Auto Show next January. As expected, the redesigned luxury four-door will reportedly offer buyers an all-wheel drive option for the first time as well as a more refined interior. The news that the Genesis will show up at Detroit comes courtesy of Brandon Ramirez, senior group manager of product planning with Hyundai Motor America, though the executive stopped short of serving up any more details.
Edmunds points to "other sources" as saying the Genesis will receive a styling update in the same vein as the automaker's other Fluidic Sculpture design products. That may mean we'll see hints of the HCD-14 Genesis Concept in the final product, though the influence is likely to be pretty subtle if the spy shots above are any indication. The new model will also take a stab at improving both the machine's ride and handling as Hyundai continues to attempt to lure buyers away from brands like BMW and Mercedes-Benz.

Hyundai Palisade three-row crossover interior spied for the first time

Most other mainstream automakers have full-size three-row crossovers, but not the two Korean automakers. That's about to change. The Kia Telluride and Hyundai Palisade have both been previewed in concept form, but are making their way into the public eye. These new spy photos give us a good look at the new Hyundai's interior. It looks like a more premium environment than the one in the recently introduced 2019 Hyundai Santa Fe. Specifically, note the separate bands of silver buttons and other bits of alloy trim. These are different pieces than what you'll find in other Hyundai models, and are almost reminiscent of the original Hyundai Genesis cabin. However, it does seem to share the new Santa Fe's floating center screen and steering wheel. It's difficult to see if the digital instrument cluster carries over, too. The rear seats have been folded completely flat and we can see what appears to be power-folding controls. There also seem to be bins on each side of the third row, but they could also just be missing cupholder units. That seems likely since cupholder count is a pretty key three-row family crossover element (the Subaru Ascent has 19). The exterior is upright and boxy, though it's difficult to see through the camouflage if some of the Santa Fe's curves carried over. Even through the covering, the grille and headlights are definitely familiar. Expect some other elements from the Hyundai Grandmaster concept to make it to production, too. Related Video: Featured Gallery Hyundai Palisade 3-Row Crossover Spy Photos View 14 Photos Image Credit: KGP Photography Spy Photos Hyundai Crossover SUV hyundai palisade