2002 Hyundai Elantra Gt Hatchback 5-door 2.0l on 2040-cars

Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Bisimoto tunes Hyundai Ioniq SEMA show car for efficiency, not power

Automotive tuner Bisimoto is probably best known for its wildly powerful SEMA show cars, such as its 1,029 horsepower Honda Odyssey, and last year's 1,040-horsepower, rear-drive Hyundai Santa Fe. But this year, the company tried something different, building a Hyundai Ioniq hybrid not for power, but for fuel economy. According to Hyundai and Bisimoto, the resulting HyperEconiq managed to repeatedly exceed 80 mpg, based on 83 tests by the tuning company. That's a seriously impressive gain considering the standard Ioniq hybrid is rated at 57 mpg city and 59 mpg highway. Bisimoto was able to do this by enhancing just about every aspect of the car inside and out. But the most obvious changes are on the outside. The HyperEconiq features a custom body kit with front and side splitters, and a rear spoiler. There are also some prominent wheel spats, something we haven't really seen since the first-generation Honda Insight. The car also features lightweight, one-piece carbon fiber wheels from Carbon Revolution, and they're shod in high-silica low rolling resistance tires. Aluminum brake calipers further lighten the car, and coilover suspension lowers the car for better aerodynamics. There are a few other mechanical changes under the skin, too. The engine features unique low-friction 0W20 oil from PurOl. It has also been tweaked so that more air can be pulled in during valve overlap, and the exhaust was upgraded to improve exhaust flow out of the engine. The overall look is rather attractive. The body kit makes the car look sportier and more aggressive, and the carbon wheels are a nice accent to the dark gray color. We're still undecided on the looks of the wheel spats, but if they're functional, it's hard to argue with them. It will also be interesting to see if hypermiling upgrades enter the aftermarket mainstream. Related Video: Featured Gallery Bisimoto Hyundai HyperEconiq: SEMA 2017 Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Green SEMA Show Hyundai Fuel Efficiency Hatchback Hybrid Sedan hyundai ioniq bisimoto

2014 Hyundai i40 Tourer / Sonata wagon

Recently, we took a vacation to Australia, because sometimes we have to get away from all of that other travel and good living that we withstand in order to bring you the latest car news. While there, we grabbed the keys to a Hyundai i40 Tourer, essentially the Sonata wagon we never got a chance to love here.
Even though it didn't have a manual transmission, it did have a diesel and, for reasons beyond that oil-burner, our enduring affections. No, this story will not include another plea for Hyundai to bring it to the US - it likely wouldn't stand a chance against our crossover- and size-crazed mania, but it's a brilliant fit for markets that appreciate tidy haulers.