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Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

2018 Hyundai Kona pricing announced: Compact SUV starts at $20,385

We've already had a brief first drive in the 2018 Hyundai Kona, and although associate editor Reese Counts didn't get a lot of time behind the wheel, he walked away generally impressed. The surprisingly sharp driving dynamics and interior quality were especially noteworthy. Here's everything we know about the U.S.-spec Kona. We still need a far more thorough drive of Hyundai's new sub-compact SUV, but at least we know how much one will set you back. Pricing starts at $20,385, including $885 destination, for the base front-wheel-drive SE trim level. That trim, along with the SEL, come with a 2.0-liter naturally aspirated four-cylinder engine and a six-speed automatic. The Limited and Ultimate get a 1.6-liter turbocharged four-cylinder and a seven-speed dual-clutch automated manual. Pricing for the entire lineup is below. The 2018 Hyundai Kona goes on sale in March. All prices include $885 destination charge. SE FWD: $20,385 SEL FWD: $22,035 SEL FWD w/ Contrast Roof: $22,185 Limited FWD: $25,585 Ultimate FWD: $29,585 Adding all-wheel drive adds $1,300 to each price. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Hyundai Kona - U.S. Spec View 34 Photos Hyundai SUV hyundai kona

Hyundai Vision G Coupe Concept debuts ahead of Pebble Beach

This is the Hyundai HCD-16 Vision G Coupe Concept, and it previews the automaker's future upmarket offerings. At an intimate gathering at the Los Angeles County Museum of Art, Hyundai offered us an early sneak peek of its Pebble Beach Concours d'Elegance concept car, one that takes a deliberately scaled-back approach to premium, luxurious design. Peter Schreyer, Hyundai-Kia design chief, says the Vision G reflects "a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues." The coupe sends a decidedly different message than the last luxury concept that came from Hyundai's California Design center, the HCD-14. While that model was striking – albeit a little gaudy with suicide rear doors and oversized carbon-fiber wheels – the Vision G aims to be understated, despite its grand size and dramatic lines. The end result is an attractive package, with an alluring, sleek style. The HCD-16's design is characterized by a long hood, high beltline, and cabin that presents a "slingshot-like" appearance. Christopher Chapman, head of Hyundai's US design center, says the styling is meant to speak to the owner, rather than "the spectators" that might see the car on the road. Hyundai says the idea of respectful luxury carries through to the interior, where elegant lines and finishes are meant to set the mood, rather than stand out as over-the-top elegance. At the heart of the Vision G Coupe Concept is Hyundai's 5.0-liter Tau V8 – the same engine found in the Equus and Genesis – with 420 horsepower at 6,000 rpm and 383 pound-feet of torque at 5,000 rpm. That said, the Vision G solely represents Hyundai's upscale inspiration moving forward. It might seem like good inspiration for a next-generation Genesis Coupe, but that isn't necessarily the case. One particularly neat feature is the "valet door," that opens when the driver approaches, as if by a valet. Perhaps this is something that could work its way into the next-generation Equus as an upscale option? The HCD-16 derives its nomenclature from the studio in which it was designed, with "HCD" being an acronym for Hyundai California Design, and the number 16 representing the 16th concept to come out of that center.