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All new Hyundai Elantra revealed in Korea

After thoroughly teasing the next-generation Elantra, Hyundai is finally unveiling its latest sedan for the South Korean market (where it's called the "Avante"). While the names might be different, expect the revised model to look just like this for the North American debut at the Los Angeles Auto Show in November. Although, the powertrain range might be tweaked when crossing the Pacific. Hyundai is reworking the swoopy Fluidic Sculpture design language into a sleeker, simpler shape for the latest Elantra, and the company calls the new direction "Modern Premium." Up front, there's a big hexagonal grill to grab attention, and it's matched with squinting headlights on each side. The roof now simply flows back elegantly to the trunk, and the sides are left largely unadorned beyond an understated crease along the shoulders. At the rear, narrowing taillights stretch horizontally across the trunk. Also, while the upgraded styling is meant to make the Elantra look low and wide, the dimensions grow less than an inch in length and width. Beneath the upgraded design is a revised platform that's made of 53 percent advanced high strength steel, versus 32 percent before. The result is a stiffer frame that Hyundai claims leads to better crash test results and lower NVH. Drivers get added security from a safety suite that includes autonomous emergency braking, high beam assist, blind spot detection, and rear cross traffic alert. Hyundai is clear that powertrains can vary with region, but South Koreans get three choices in the Avante. A 1.6-liter gasoline-fueled four-cylinder offers 130 horsepower and 119 pound-feet of torque, and a 1.6-liter diesel makes 134 hp and 221 lb-ft. There's also a 2.0-liter petrol mill running on the Atkinson cycle that produces 147 hp and 132 lb-ft. Rumors suggest North America might get the turbocharged 1.6-liter from the latest Tucson with 175 hp and 196 lb-ft. Hyundai Motor Holds World Premiere of All-new Elantra in Korea 09 September, 2015 • Hyundai Motor's best-selling model evolves with innovative design • Award-winning compact sedan inspires driver confidence with enhanced performance and stable handling • Class-leading convenience and safety features are tailored to customer needs September 9, 2015 – Hyundai Motor Company, South Korea's largest automaker, today unveiled the 'All-new Elantra (named Avante in Korea)', a sophisticated evolution of the brand's long-established compact sedan.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.