2011 Hyundai Azera Limited on 2040-cars

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2015 Hyundai Genesis

It's not easy to drive a prototype-level version of the upcoming, second-generation Hyundai Genesis sedan.
Three hours in airports; fourteen hours in a plane; two hours riding in a car from a Iuncheon to my hotel in the now-famous Gangnam district of downtown Seoul; another two hours-plus on a bus from Seoul out to the Hyundai nerve center in Namyang. And that's just the travel.
Finally settled into a massive presentation room deep in the heart of the Namyang R&D center, freshly denuded of all of my camera gear and fortified with abundant coffee and green tea cookies, I still faced hours of product presentation; question and answer sessions with a large team of engineers, designers and executives; an official unveiling under the soaring dome of the Design Hall; a strolling lunch and more coffee. And then, finally, a shuttle ride to the proving grounds around which the whole facility hums with enterprise for an all-too-brief stint behind the wheel of a car that, by this point, I'm basically slavering to get my hands on.

2019 Hyundai Veloster shows off its colorful new face

The next-gen Hyundai Veloster is coming soon. When I was in Korea for the launch of the new Hyundai Kona, all three variants — standard, Turbo and N — were trotting around the automaker's proving grounds, teasing and laughing at us since we weren't allowed to use our cameras. After some sleuthing, we uncovered some new info. Thanks to the automotive media back in Korea, we have what appears to be official images of the new Veloster Turbo done up in some of the best-looking camouflage we've seen in a long while. The car will make its full debut at the Detroit Auto Show in January. It seems the car was shown off to the Korean press at Inje Speedway in Gangwon Province. The car retains the same basic three-door layout of the old model. That means two doors on the passenger side and one for the driver. The shape may be generally the same, but the car looks far cleaner than before. It's as if Hyundai's designers smoothed out all the lines and pulled the bodywork tighter to the frame. Like before, the exhaust appears to exit from the center, though the N model I saw in Korea and in spy photos has a more traditional dual-exit exhaust pipe. Floating red-painted calipers appear to clamp on some pretty large rotors. There appear to be two wheel designs, too. There aren't any photos of the interior, but once again our spy photographers have come through. The press release we found also lists a new heads-up display. Since these photos came from Korea, we contacted representatives at Hyundai here in the U.S. for more info, but weren't given any clear answers. All we were told was that the images came from their counterparts in Korea. Expect the Veloster Turbo to share the 201-horsepower turbocharged 1.6-liter inline-four and transmissions from the Elantra GT Sport. Korea apparently gets a 1.4-liter engine, but it's unclear if that's coming here. We hope the hopped-up Veloster N will get the 271-horsepower turbocharged inline-four from the i30 N. Hyundai has been on a killer roll as of late. We can't wait to drive this. Related Video:

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.