2007 Hyundai Azera Limited Sedan 4-door 3.8l on 2040-cars

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Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai's first N-performance car is hidden under the RN30 concept

Hyundai is moving ever closer to revealing their first high-performance N brand car, and the RN30 is the latest step in that direction. The concept is based on the new i30 hatchback, which was also revealed in Paris, and shares the engine that will power the i30N that comes out next year. It's obvious that the RN30 isn't a stock car, although the engine is closer to reality than the wild bodywork. The basic block will power the i30's fast sibling, but the rest of the four-cylinder has been given the racing treatment. A bigger turbo and forged internals combine to create 375 horsepower and 333 lb-ft of torque sent to all four wheels. It also comes with an electronic limited slip differential and a dual-clutch transmission. Don't count on this powertrain coming to market, despite how cool it would be to see a South Korean Focus RS. However, it is a sign the i30N will have a potent foundation. Draped around the powertrain is a race-ready body that is 30 mm wider and 84 mm shorter than the standard i30 and comes with all the requisite vents, wings, and diffusers. Bucking convention, this car not have carbon fiber body panels. For weight savings, Hyundai enlisted the help of BASF to craft some new lightweight plastics for the car. To save more weight, Hyundai gutted the interior down to the bare necessities. Whatever was left was then moved as low as possible, including the seats, to bring down the center of gravity. Although almost everything about the RN30 is about going faster, not all of it is. Or at least not directly. In classic concept car fashion, the RN30 still gets at least one gimmicky feature. On the interior side of each A-pillar is a camera mounted in an image-stabilizing gimbal, and in the top fin, there is another forward facing camera. Hyundai says these record the car on track and the driver, with the idea being that the driver can cut together video of a track day to share with friends. As previously mentioned, don't expect to see the production i30N to pack this much power when it hits the road next year. However, if it comes even remotely close to the performance of this concept, it should be a very entertaining hot hatch. Odds are good that it will come to the US as well, since the i30 will arrive here next spring as the Elantra GT. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.