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Hyundai Genesis says in the future, even car stunts will be autonomous

We talk a lot about new technologies in the auto industry. Things that will make you more comfortable or faster or more fuel efficient are, generally, easy for us to explain. Things that make us safer, though, are often a bit tougher to get a bead on. We can report on how it's supposed to function, but few of us are brave, reckless or stupid enough to purposefully put ourselves in a situation where we'd need something like Hyundai's Auto Emergency Braking.
That's why this video is so interesting. It shows off a vehicle's active safety features in the most ridiculous, easy-to-understand way possible. We won't spoil the lengths that Hyundai goes to with this squadron of cars, but you'll want to make sure you watch the whole three-minute video to see just how extreme the safety systems are on the 2015 Genesis.
Scroll down and have a look.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.