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2018 Hyundai Kona misses out on IIHS Top Safety Pick

There are many things good about the 2018 Hyundai Kona subcompact crossover SUV. The turbo engine gives it some real get-up-and-go, it handles surprisingly well, and it has a pleasant interior. But apparently it has a feature that's actually not good: the headlights. And they were bad enough that they kept the small crossover from getting the IIHS Top Safety Pick rating. IIHS gave both the standard halogen headlights and the optional LED headlights a "Poor" rating in the organization's testing, the lowest possible score. The standard lights didn't provide enough illumination, and both sets of lights produced too much glare for oncoming drivers. Headlights have been a weak point for many new vehicles despite having crash test scores that would otherwise merit a Top Safety Pick rating. The Kona is no exception in this regard, as it received a "Good" rating, the highest possible score, in all of its crash tests. Also, when equipped with optional forward collision prevention technology, it got the highest rating for crash prevention. This means it was able to stop the car before colliding with an object at speeds up to 25 mph. As such, we would say a Kona is still a good choice as a fun-to-drive, stylish crossover — if you can tolerate the headlights. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: IIHSImage Credit: IIHS Hyundai Safety Crossover SUV Economy Cars hyundai kona

Hyundai Santa Cruze pickup is a when, not an if

A production version Hyundai HCD-15 Santa Cruz concept looks all but certain to arrive in showrooms to compete in the growing small truck field, and Hyundai Motor America CEO Dave Zuchowski claims the official announcement is now just a matter of scheduling. "Our timing is not crossing our fingers and waiting for approval, it's trying to figure out when we're going to announce it," he said to Motoring. According to Zuchowski, the people at Hyundai's headquarters in South Korea have a say when the announcement comes, but he didn't indicate exactly how soon the model's production could be official. Zuchowski suggested Hyundai intended to ship the truck to places outside the US, too. "I'm not clear on the other markets, but from our perspective it's a vehicle that will be exported to other markets," he said to Motoring. The Santa Cruz was one of the most popular concept debuts at the 2015 Detroit Auto Show, and Hyundai execs in the US quickly started working to get a green light for production from headquarters. As of late December 2015, the automaker reportedly had the engineering feasibility and business case complete for the truck, and the bosses just needed to give final approval. Hyundai would reportedly use the Tucson for the Santa Cruz's underpinnings, and the model might be the company's first with a diesel engine in the US. The production version would enter a booming market for smaller pickups like the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and newly unveiled second-generation Honda Ridgeline. However, Hyundai's entry would likely be the smallest among them and target young crossover customers who want a little more hauling capability. Related Video:

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.