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Genesis luxury sedan range to get its own U.S. dealership network

Hyundai is informing its dealers that its 2-year-old luxury brand Genesis is ready to fly the coop. The company says it will focus in 2018 on building out a network of around 100 Genesis retailers with the goal of eventually operating standalone facilities to better distinguish the high-end brand. First dibs on applications for the new franchise licenses will go to existing dealers who also sell Genesis in "defined key markets," the company says. New Genesis showrooms will initially operate from temporary or shared facilities, with standalone facilities taking shape over the next three years. "At Genesis, we believe in putting our customers first and giving them a proper ownership experience," Erwin Raphael, general manager of Genesis Motor America, said in a statement. "To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company." Genesis earlier this month announced the opening of its first headquarters-owned standalone showroom in the Gangnam business district of Seoul, South Korea. The two-story facility flips the script on typical dealerships by limiting exposure to the products from the outside "to maximize a private and personal setting that enhances the interaction between the customer and the product." The showroom also incorporates the brand's scent and sound, and it features a private Launch Bay for test drives and engagement with the vehicles via the virtual reality-based Genesis Virtual Guide. Hyundai launched Genesis as its standalone luxury nameplate in December 2015, though the Genesis had been a Hyundai sedan model name for several years prior. At the time, it said it planned six models by 2020. Most recently, we heard that Genesis is planning a third crossover for 2021, plus its long-planned electric car in the same year. Sales of its G80, G80 Sport and G90 in the U.S. nudged above 20,000 last year. It recently launched the G70, an entry-level compact sedan.Related Video:

Amazon Prime will now bring you a Hyundai, but you can't keep it

We already rely on Amazon Prime to bring us necessities like food, clothing, and five-pound Hershey bars, so why not entire cars? Hyundai is going to try that, although only to quickly bring you a car to test-drive. There's no one-click ordering for Elantras yet. The program, called "Prime Now. Drive Now", is an extension of the Prime Now fast delivery service that brings certain items to people in select areas in under two hours. It's available this weekend and next, only to people in Los Angeles and Orange County. Prime members can hop online and schedule a time between 9 am and 7 pm, Saturday or Sunday, and designate a preferred location for the test drive. After that, a "trained expert" will be sent with a 2017 Hyundai Elantra for the potential customer to try out for 45 to 60 minutes. If after that they want to purchase an Elantra, the expert can then direct them to a local Hyundai dealer to complete the transaction. This is an interesting approach to reaching consumers and could have benefits for them. People who are too busy to visit a dealer for a test drive can schedule a more convenient time and place to try the car. For people who get stressed out with the dealer experience and the pressure to purchase a car (which is, like, everyone) this could also be a more comfortable way to look at one. It's also a clever way for Hyundai to sort of circumvent its dealers while still letting them handle the final sale, a sort of indirect direct-sales solution. On the flip side, this program means consumers may only try the car that arrives at their door, and there's a decent chance that it will be a high trim with options and features that they might not want or be able to afford. It might still require some shopping around at the dealer to see what the different trim levels and options are like. Though only a limited trial for now, it will be interesting to see if Hyundai continues the program, and having more test-drive options can't hurt. Related Video: Featured Gallery 2017 Hyundai Elantra View 51 Photos Image Credit: Hyundai Hyundai Car Buying Sedan Amazon amazon prime

Hyundai i20 gets Active for Frankfurt

Hyundai has a raft of new debuts to showcase at the Frankfurt Motor Show this month, and what's caught our eye here is the new i20 Active. It's a more rugged version of the supermini hatchback that replaced the Getz in 2008. Now in its second generation, the i20 is already offered in three- and five-door guises, and is now expanding even further with the introduction of this pseudo-crossover soft-roader. The new Hyundai i20 Active is based on the five-door model, but offers the better part of an inch more ground clearance thanks to a revised suspension. It also benefits from skid plates under the front and back, beefed-up wheel arches, and a higher seating position. All of which promise to make the little hatchback feel just a little bit better prepared to venture off the beaten path – or at least the smooth pavement. European buyers will be able to choose between a 1.0-liter turbocharged three-cylinder engine in two states of tune that will now be introduced across the i20 range. The more efficient of the two produces 99 horsepower, while a slightly more potent version offers 118 hp. The new i20 Active will be featured on Hyundai's show stand alongside the new Santa Fe, the Vision G concept we saw in Monterey, and the N 2025 Vision Gran Turismo concept that's slated to launch the company's new N performance sub-brand. HYUNDAI MOTOR INTRODUCES TWO NEW MODELS TO YOUNGEST-EVER RANGE - New i20 Active and New Santa Fe enhance crossover and SUV range - New i40 introduces Android Auto in Europe - Vision G concept car shows inspiration for future premium products At the Frankfurt International Motor Show 2015 Hyundai Motor is showcasing the passion of its brand, with new models, visionary concept cars and innovative technologies. The New i20 Active and New Santa Fe both premiere on the Hyundai stand, joining the company's youngest-ever line-up in Europe, with all models being less than two years old. The Android Auto smartphone mirroring technology debuts in the New i40, placing Hyundai among the first in Europe to offer this feature. The company's passion for design is presented in the Vision G coupe concept car, making its motor show debut, offering a glimpse of Hyundai's design evolution and future premium products. Passion for performance is envisioned through the new Hyundai N sub-brand and exciting concept cars such as N 2025 Vision Gran Turismo.