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This is the Prius-fighting Hyundai Ioniq fully uncovered

Hyundai has thus far released a few teaser sketches to give us an idea of what its new Ioniq will look like, but this is our best look yet at the finished product. Spied completely undisguised during a video shoot, the forthcoming Ioniq looks pretty much exactly as you'd expect a dedicated electrified vehicle from Hyundai to look like. The Ioniq represents Korea's take on the four-door hybrid, ready to do battle with the likes of the Toyota Prius and Chevy Volt. Hyundai will offer three powertrain options, including a hybrid, plug-in hybrid, and full EV. The internal-combustion engine is expected to be a 1.6-liter inline-four, slotting in between the gasoline engines on the Volt (1.5 liters) and Prius (1.8 liters). It will be paired to an electric motor, and only Hyundai will let customers eliminate the ICE from the equation altogether – much like BMW does with the i3 – to more closely rival the Nissan Leaf instead. The front end looks distinctly Hyundai, while the tall tail closely follows the aerodynamic lead set by its rivals. And from what we can see so far, it looks like rearward visibility will be somewhat constricted by a high rear deck and small rear window. Earlier spy shots showed camouflaged prototypes with interiors that looked fairly similar to those on the Elantra and Sonata. Hyundai's most recent teaser renderings, however, showed promise for something more distinctive. One way or another, we'll find out soon enough, as the Ioniq is slated for unveiling in South Korea next month ahead of its motor show debuts in Geneva and New York in March and sales debuts later this year. Related Video: Featured Gallery 2017 Hyundai Ioniq: Undisguised Spy Shots Image Credit: Brian Williams / SpiedBilde Green Spy Photos Hyundai Electric Hybrid Sedan hyundai ioniq

Hyundai's first N-performance car is hidden under the RN30 concept

Hyundai is moving ever closer to revealing their first high-performance N brand car, and the RN30 is the latest step in that direction. The concept is based on the new i30 hatchback, which was also revealed in Paris, and shares the engine that will power the i30N that comes out next year. It's obvious that the RN30 isn't a stock car, although the engine is closer to reality than the wild bodywork. The basic block will power the i30's fast sibling, but the rest of the four-cylinder has been given the racing treatment. A bigger turbo and forged internals combine to create 375 horsepower and 333 lb-ft of torque sent to all four wheels. It also comes with an electronic limited slip differential and a dual-clutch transmission. Don't count on this powertrain coming to market, despite how cool it would be to see a South Korean Focus RS. However, it is a sign the i30N will have a potent foundation. Draped around the powertrain is a race-ready body that is 30 mm wider and 84 mm shorter than the standard i30 and comes with all the requisite vents, wings, and diffusers. Bucking convention, this car not have carbon fiber body panels. For weight savings, Hyundai enlisted the help of BASF to craft some new lightweight plastics for the car. To save more weight, Hyundai gutted the interior down to the bare necessities. Whatever was left was then moved as low as possible, including the seats, to bring down the center of gravity. Although almost everything about the RN30 is about going faster, not all of it is. Or at least not directly. In classic concept car fashion, the RN30 still gets at least one gimmicky feature. On the interior side of each A-pillar is a camera mounted in an image-stabilizing gimbal, and in the top fin, there is another forward facing camera. Hyundai says these record the car on track and the driver, with the idea being that the driver can cut together video of a track day to share with friends. As previously mentioned, don't expect to see the production i30N to pack this much power when it hits the road next year. However, if it comes even remotely close to the performance of this concept, it should be a very entertaining hot hatch. Odds are good that it will come to the US as well, since the i30 will arrive here next spring as the Elantra GT. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.