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Hyundai outlines EV strategy as it struggles with cost of engine defects

SEOUL — South Korea's Hyundai Motor pledged to boost sales of electric vehicles to over half a million by 2025 as part of a bid to focus on new technologies and catch up with rivals, but some analysts saw the target as conservative and warned of the costs. The announcement by Hyundai, the world's fifth largest car maker along with affiliate Kia Motors, underscores the accelerating strategy shift under Euisun Chung, who became the motor group's executive vice chairman last year. Hyundai announced a $35 billion investment last week in mobility and other auto technologies by 2025, less than a month after unveiling a $1.6 billion deal to develop self-driving vehicle technologies with Aptiv. The firm said on Thursday it plans to launch 16 EV models by 2025 to boost sales of such vehicles 17-fold to 560,000 by that year. Still, that would be equivalent to just over 10% of its projected global sales this year. The projection compares with more bullish forecasts offered by its bigger rivals. Volkswagen AG expects to make 22 million EVs over the next decade, while General Motors aims to sell 1 million EVs annually by 2026. "That is not an ambitious target. If Hyundai fails to boost volumes fast enough, costs of electric cars will weigh on profitability," Lee Jae-il, an analyst at Eugene Securities & Investment. Hyundai said that the EV market would face intensifying competition and oversupply soon and automakers failing to meet toughening European emissions regulations will face heavy penalties and suffer a serious blow to their reputation. "EV supply is expected to surpass demand from the second half of next year," Ka Suk-hyun, vice president of Hyundai Motor, told an earnings conference call. Quality issues Hyundai's third-quarter net profit rose 59% to 427 billion won ($365 million), well below the average 684 billion profit estimate of analysts based on Refinitiv data, due to 600 billion won provisions it earmarked to address potential engine defects in the United States and South Korea. Quality issues have been a major drag in Hyundai's attempt to steer a recovery from six consecutive annual profit declines and constrained its financial firepower to invest in future technologies. It is still under investigation by U.S regulators and prosecutors over potential faulty engines in some models. Total retail sales fell 3% in the third quarter, as higher U.S.

A 247-hp Hyundai Kona N crossover could be a thing

Hyundai's N Performance sub-brand has its sights on the Kona, the automaker's brand-new compact crossover, for its possible next makeover. If it meets with the approval of Hyundai brass, it'll reportedly do 247 horsepower courtesy of the 2.0-liter turbo engine borrowed from the i30 N. Hyundai's N performance boss Albert Biermann tells Auto Express he has instructed his engineers to develop a test mule version of the Kona to consider for production by the end of the decade. "I've told them to build the car and we'll see what happens with it getting approved. It has to be the i30 N powertrain, really," Biermann told the British website, adding that engineers could give the Kona different suspension and steering specs. The i30 N is Hyundai's not-for-America performance fastback and the N division's first offering. It's based off the i30, an overseas version of the Elantra GT, offered in three body styles — hatchback, wagon and "fastback" sedan — and fitted with a six-speed manual transmission. It has two engine options: the aforementioned 2.0-liter four-cylinder and a version generating 271 horsepower that will power the Veloster N, which will come stateside. By contrast, the Kona has two engine possibilities: a 2.0-liter four-cylinder that makes 147 hp and 132 pound-feet of torque, or a 1.6-liter turbocharged engine that does 175 hp and 195 lb-ft of torque. So the N upgrade would represent a significant boost in power over either of those engines. What other features could a Kona N offer? It could go the N route with a large grille, red-trimmed undercarriage, specialty badging and interior trim and suspension upgrades. Auto Express says upgrades could include a rear diffuser, small roof spoiler and exposed rear tailpipes. Hyundai has sold 5,874 units of the Kona through April since going on sale in February. It also plans an all-electric version for 2019 that will only be offered in the longest-range version in America, which is estimated to go 250 miles on the U.S. test cycle. That version will also be offered in Europe where the estimate is 292 miles of driving range. An entry-level Kona Electric will also be available in Europe with and estimated 186 miles of range. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.