2010 Hyundai Accent Gs Hatchback 2-door 1.6l, 55,500 Miles, Red, Premium Package on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Hyundai Santa Cruze pickup is a when, not an if

A production version Hyundai HCD-15 Santa Cruz concept looks all but certain to arrive in showrooms to compete in the growing small truck field, and Hyundai Motor America CEO Dave Zuchowski claims the official announcement is now just a matter of scheduling. "Our timing is not crossing our fingers and waiting for approval, it's trying to figure out when we're going to announce it," he said to Motoring. According to Zuchowski, the people at Hyundai's headquarters in South Korea have a say when the announcement comes, but he didn't indicate exactly how soon the model's production could be official. Zuchowski suggested Hyundai intended to ship the truck to places outside the US, too. "I'm not clear on the other markets, but from our perspective it's a vehicle that will be exported to other markets," he said to Motoring. The Santa Cruz was one of the most popular concept debuts at the 2015 Detroit Auto Show, and Hyundai execs in the US quickly started working to get a green light for production from headquarters. As of late December 2015, the automaker reportedly had the engineering feasibility and business case complete for the truck, and the bosses just needed to give final approval. Hyundai would reportedly use the Tucson for the Santa Cruz's underpinnings, and the model might be the company's first with a diesel engine in the US. The production version would enter a booming market for smaller pickups like the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and newly unveiled second-generation Honda Ridgeline. However, Hyundai's entry would likely be the smallest among them and target young crossover customers who want a little more hauling capability. Related Video:

Hyundai And Kia To Pay US $100M For Overstating MPG

Korean automakers Hyundai and Kia will pay the U.S. government a $100 million penalty to end a two-year investigation into overstated gas mileage claims on about one-third of their models. The government says the civil penalty is the largest for a Clean Air Act violation in U.S. history. The discrepancy was discovered after the EPA got complaints about lower-than-advertised mileage on Hyundai's Elantra compact. Audits discovered overstated mileage on the Elantra and other models from 2011 into 2013. Hyundai says it made honest mistakes in interpreting complex EPA mileage test requirements. Neither company admitted liability and both maintain they complied with the law. Generally mileage was overstated by one or two miles per gallon on 13 vehicles. But one vehicle's highway mileage was 6 mpg higher than the EPA tested. Auto News Hyundai Kia mpg