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The 2017 Hyundai Ioniq Hybrid starts at $23,035

Good news, green-car fans: The Hyundai Ioniq Hybrid starts at $23,035. That means it not only manages better fuel mileage than the segment-leading Toyota Prius, it's also around $2,000 less expensive. Or, for $30,035, an Ioniq buyer can choose to go full electric, cutting the gasoline umbilical cord entirely. The Hyundai Ioniq Hybrid scores an EPA-estimated fuel mileage rating of 58 miles per gallon combined in its least-expensive Blue trim level. Stepping up to the SEL trim will add an extra layer of luxury goodies for $24,785, and the top-level Limited model will cost $28,335. Those two models earn EPA ratings of 55 mpg combined, which is still better than the 52 mpg combined estimate for the Prius. Hyundai's Ioniq Electric is the most efficient vehicle sold in America, with an EPA-rated MPGe (miles per gallon equivalency) of 136. Its range, though, is only 124 miles, which will certainly limit its usability for some potential buyers. We've heard that an updated Ioniq Electric will come by 2018 with a range of over 200 miles, which would allow it to properly compete with the Chevy Bolt and upcoming Tesla Model 3. Toyota doesn't currently off a fully electric Prius, though the $27,985 Prius Prime does get a plug for extended EV-only driving. Hyundai has yet to announce a price for the plug-in hybrid version of its Ioniq hatchback, though we do know it will travel up to 31 miles on electricity alone. Related Video:

Hyundai spotted testing Prius rival

That Hyundai is gearing up to go after the Toyota Prius with a dedicated hybrid of its own is no great secret. We've seen prototypes for it testing twice before. But this is our best look at the Korean challenger yet, wearing its own bodywork and in the light of day. Spied undergoing testing in Germany, this prototype dubbed AE HEV (likely for Advanced Experimental or Alternative Energy Hybrid Electric Vehicle) is still heavily camouflaged to keep it away from prying eyes (like ours). But there are still some details we can discern from underneath the cloth cladding. For starters, you can see the horizontal slates on the front grille, blue accents on the headlights, maybe even a strip of LED daytime running lights. There looks to be a spoiler at the back similar to that on the European hatchback version of the Honda Civic. Of course it's another Honda whose form this prototype seems to be emulating, and that's the Insight. It'll be interesting to see if Hyundai can succeed where the Insight failed, and take the fight to the Prius. Expect to see it emerge sometime in the second half of next year.

Hyundai Ioniq launches in Korea before challenging Prius in US [w/video]

Enough with the teasers already: Hyundai has officially launched its first dedicated electrified vehicle. The Korean automaker is naturally rolling out the all-new model in its domestic market before sending it our way. But when it does arrive, it will offer a choice of three powertrains with decreasing levels of reliance on fossil fuels. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but it will travel on electric mode at up to 75 miles per hour. Deriving its name from an amalgamation of "ion" and "unique," the new Ioniq bears a shape largely dictated by aerodynamic requirements, helping the Ioniq achieve a drag coefficient of just 0.24, and lending it a similar appearance to the Chevy Volt, Toyota Prius, and Honda Insight. Unlike those vehicles, Hyundai will offer a fully electric version of the Ioniq at some point in the future. For the time being, the manufacturer has only detailed the hybrid version. The powertrain is built around a new 1.6-liter four-cylinder Kappa engine rated at 104 horsepower and 108 pound-feet of torque. It's paired to an electric motor that's good for another 43 hp, giving the system a combined output of 139 hp and as much as 195 lb-ft, transmitting power through a new six-speed dual-clutch transmission with a lithium-ion polymer battery pack, hidden under the flat-folding rear seat to maximize passenger and cargo space, supplying the electric motor. Though the focus here is clearly on efficiency, Hyundai says it has also designed the Ioniq to behave in a sportier fashion than its rivals. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but has disclosed that it will travel on electric mode at speeds of up to 75 miles per hour. To further its range, the automaker fitted an efficient HVAC system, mounted low-rolling resistance tires, and developed a system that predicts energy requirements based on the programmed route and on traffic patterns to optimize charging and required level of gas engine assistance. It also made the vehicle as light as possible, using high-strength steel for the structure and aluminum for non-structural panels. Even the cargo cover is 25 percent lighter than a conventional one, and the construction uses a variety of renewable and recycled materials like (sugar cane and soybean oil) that are both environmentally friendly and lighter.