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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Second-generation Hyundai Veloster spied with same asymmetric doors

Until we saw these photos, the future of the Veloster didn't look especially bright. It's entering its fifth year on sale with no major updates, and no announcements for a replacement. It also was killed in the UK three years ago when it wasn't selling well. However, these photos show that Hyundai hasn't given up on it. At first glance, it looks very much like the current model, but closer inspection reveals some differences. Up front, the hood looks lower, and it tapers down to what seems to be an exaggerated version of the "cascade grille" Hyundai has implemented on the Elantra GT, and new Sonata. The headlights look slimmer, and there seem to be fewer busy, "quirky" lines. Moving backward, we find the same asymmetric door layout consisting of one door on the left, and two on the right. On the right side, the rear door handle is still tucked in the corner of the window. The glass area on the right also appears a bit larger thanks to a lower edge that stays lower for longer. At the rear, the camouflage is at its heaviest, but interesting details still show through. The rearmost glass seems to be more steeply raked. We can't tell if there's still glass on the top of the hatch, but considering the evolutionary nature of this car's design, we would expect the same amount of hatch glass. The taillights have adopted the slim and wide look of other recent Hyundai's. The center-exit exhaust remains, too, but it looks a bit smaller, and no longer has an obvious split in the middle. On either side of the bumper are auxiliary vents, likely fake. Besides the low sales and limited updates, another reason we questioned the future of the Veloster was its unremarkable driving dynamics. While forgivable in the base model, it was an issue on the Turbo, which simply wasn't fun enough to recommend over competitors. We're glad to see Hyundai will give it another shot, though, since the world can always use more quirky and interesting automobiles. Hopefully this next one will drive better. And who knows, it might even spawn a crazy mid-engine, rear-drive version. Related Video:

Amazon Prime will now bring you a Hyundai, but you can't keep it

We already rely on Amazon Prime to bring us necessities like food, clothing, and five-pound Hershey bars, so why not entire cars? Hyundai is going to try that, although only to quickly bring you a car to test-drive. There's no one-click ordering for Elantras yet. The program, called "Prime Now. Drive Now", is an extension of the Prime Now fast delivery service that brings certain items to people in select areas in under two hours. It's available this weekend and next, only to people in Los Angeles and Orange County. Prime members can hop online and schedule a time between 9 am and 7 pm, Saturday or Sunday, and designate a preferred location for the test drive. After that, a "trained expert" will be sent with a 2017 Hyundai Elantra for the potential customer to try out for 45 to 60 minutes. If after that they want to purchase an Elantra, the expert can then direct them to a local Hyundai dealer to complete the transaction. This is an interesting approach to reaching consumers and could have benefits for them. People who are too busy to visit a dealer for a test drive can schedule a more convenient time and place to try the car. For people who get stressed out with the dealer experience and the pressure to purchase a car (which is, like, everyone) this could also be a more comfortable way to look at one. It's also a clever way for Hyundai to sort of circumvent its dealers while still letting them handle the final sale, a sort of indirect direct-sales solution. On the flip side, this program means consumers may only try the car that arrives at their door, and there's a decent chance that it will be a high trim with options and features that they might not want or be able to afford. It might still require some shopping around at the dealer to see what the different trim levels and options are like. Though only a limited trial for now, it will be interesting to see if Hyundai continues the program, and having more test-drive options can't hurt. Related Video: Featured Gallery 2017 Hyundai Elantra View 51 Photos Image Credit: Hyundai Hyundai Car Buying Sedan Amazon amazon prime