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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

2017 Hyundai Elantra Awarded Top IIHS Safety Rating | Autoblog Minute

In vehicle safety news, the Hyundai Elantra has snagged a Top Safety Pick+rating from the Insurance Institute for Highway Safety. Hyundai Autoblog Minute Videos Original Video crash test autos

Hyundai Motor America CEO Dave Zuchowski was fired today

According to Automotive News, Dave Zuchowski, CEO of Hyundai Motor America, was fired today, effective immediately. Automotive News cites multiple anonymous sources that said the reason for this decision was missing the company's internal sales goals. Hyundai has confirmed in a statement that Zuchowski will be "leaving the company", without citing a specific reason for the departure. Until a new CEO is named, the American division's executive vice president and general counsel Jerry Flannery will fill the role. Flannery has been with Hyundai since 1987, and a search for a permanent replacement is already underway. According to Hyundai, this change in management is part of "a continuation of a reorganization that began late this year." Zuchowski became CEO of Hyundai Motor America in 2014, taking the reigns from John Krafcik. Krafcik left at the end of his contract, and now works for Google's autonomous car spin-off Waymo. Zuchowski has worked in the auto industry for over three decades, and was at Ford and later Mazda before coming to Hyundai. Related Video: