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Hyundai to unveil hydrogen fuel cell semi truck

Small interconnected hexagons surround the lit-up badge on the nose of Hyundai's new semi-truck. Though some might see the angular lines as part of a simple grille design, Hyundai portrays it as a scientific symbol of what the truck is all about. The teaser above is the first look at the company's newest fuel cell electric vehicle. Hyundai has been experimenting with and producing fuel cell-powered products for years already. The Tuscon ( ix35 in other markets) is historic in that it's one of the only complete hydrogen vehicles to make it to market. The Nexo, which we had the chance to drive, is the company's first dedicated fuel cell platform, and a recent partnership with Audi demonstrates just how serious Hyundai is about the technology. The next step is applying it to commercial vehicles. While this is simply a teaser, the truck will officially debut at the IAA Commercial Vehicles show, which takes place from September 20 to 27 in Hanover, Germany. Hyundai held back on details, but the sketch does show the truck with numerous aerodynamic pieces, including a streamlined cabin, spokeless dish wheels, a spoiler and a "side protector" that runs alongside the truck and tucks the wheels underneath. At the event, Hyundai will announce official figures and specs on the truck. It is slated to hit the market in 2019, but as of now, it is expected to be in European markets only. Check back for updates soon. Related Video: News Source: Hyundai Green Misc. Auto Shows Hyundai Alternative Fuels Technology Emerging Technologies Truck Commercial Vehicles Electric Hydrogen Cars semi truck iaa

Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Will Norway and South Korea lead us to the hydrogen future?

In the US, California leads the hydrogen highway. But, globally, the countries at the forefront include Japan, Norway, and South Korea. A new announcement by the Norwegian ambassador in Seoul, Jan Grevstad, makes it sound like those last two countries should think about Voltron-ing it up to promote H2 cars. The ambassador was speaking at the Korea-Norway Economic Cooperation Council at the Federation of Korean Industries. "A great example of the Norwegian–South Korean energy cooperation can be found in the transport sector," he said, according to Yonhap News. "South Korean engine technology is paired with Norwegian hydrogen production and infrastructure technology to create hydrogen driven cars." Grevstad said that the two countries could also work together on solar, wind, and other energy efforts, but didn't get into more detail about what he meant by this. The first Toyota Mirai hydrogen car was just delivered to Norway, but other H2 vehicles have been on the roads there for many years. Back in 2009, for example, as part of the 24th Electric Vehicle Symposium (EVS24), some hydrogen cars road tripped from Oslo to Stavanger. That same year, Mazda delivered 30 hydrogen-powered RX-8 RE vehicles. Hyundai – a South Korean company, of course – has been leasing its Tucson Fuel Cell (also known as the ix35 Fuel Cell) in hydrogen-friendly areas and believes that hydrogen-powered cars have a bright future. There's even a Tucson Fuel Cell car-sharing program operating in Germany. As gung-ho as Hyundai is, it's only sold 26 Tucson Fuel Cells in Norway so far, out of a total of about 500 around the world, Yonhap News says. Related Video: News Source: Yonhap News Agency Green Hyundai Green Culture Hydrogen Cars h2 ix35 tucson