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Genesis teases future large SUV with GV80 concept

After years of rumors that Genesis would add an SUV to its lineup, Hyundai's in-house luxury brand unveiled the GV80 concept at the New York Auto Show Wednesday. Genesis didn't reveal key details of the concept, such as its dimensions and whether it would fit three rows, but prior intel suggests a Genesis SUV would be a little larger than a Jeep Grand Cherokee and a little more expensive. However, the press release does establish three facts: opulence abounds, the high-rider previews the brand's future design language, and a hydrogen fuel cell powers the GV80 – conceptually, at least. The overall shape – dressed in a "bespoke Ice Granite finish" – seems a touch common, although we must note that numerous players already crowd the large luxury SUV field. To give the GV80 a unique identity, Luc Donckerwolke, head of Genesis design, tapped the arsenal of luxury and detailing he amassed during stints at Lamborghini and Bentley. Genesis' trademark crest grille gets filled with diamond mesh, and sits in a contoured channel that defines a spine running the length of the SUV. The quad headlights are nothing more than four swept-back slits. Along the sides, 23-inch wheels frame a deep vent carved into the bodywork, while the mesh pattern in the five-spoke alloys matches the trussed B- and C-pillars. In back, thin, fiber-optic taillights emphasize width and stylized vents in the lower fascia cool the powertrain. The interior puts on the real show. An analog speedometer jazzes up the digital dash cluster, the driver's display flowing into a curved, 22-inch OLED screen set atop the "bridge" instrument panel. The display's two zones serve driver and passenger separately. The driver can use the glass touchpad multi-function controller and knurled metal wheel to toggle through functions, and the passenger taps the metal pinstripes set into the ash wood console and center tunnel. That tunnel runs the length of the cabin, creating four distinct seating areas. Rear-seat passengers can also touch the metal stripes to control seatback screens. Many cows died to create the interior ambiance, with smooth and quilted-diamond-stitched leather everywhere. Suede, polished aluminum, and slate ash wood provide contrasts from the dash to the cargo area. The GV80's "advanced plug-in hydrogen fuel cell" specs remain a mystery, but it might not be an empty tease. Two years ago, Hyundai showed off the Intrado compact CUV concept at the Geneva Motor Show.

Hyundai refreshes the Sonata for South Korea, and later the US

Thanks to its debut in South Korea, we have an early look at the revised Hyundai Sonata that will eventually reach the US with minor adjustments. And that's not just speculation. We reached out to Jim Trainor at Hyundai, who told us, "Much of what you have seen from Korea will be seen here, but there will be differences both on the exterior and the interior along with some mechanical and option differences." That said, we don't expect major changes to this Korean model. So without further ado, let's take a look. Up front is a thoroughly revised fascia. The most noticeable change is the grille, which descends much lower in the front bumper, much like those on the Elantra sedan and Elantra GT hatchback. The top edge of the grille appears lower, and that brings the whole nose of the car lower. The hood also has a few more creases running longitudinally. The exterior varies a bit between models, with the standard model getting a grille with slats and the 2.0T getting a mesh grille. The 2.0T also gets black headlight bezels and dark chrome all around. Though Hyundai didn't provide photos of the interior, the company says it has been changed, and some of the buttons will have a more premium feel. The 2.0T also gets a few exclusive interior bits to complement its unique exterior. The seats have more bolstering, and the standard steering wheel is replaced with a flat-bottomed piece. There are some functional updates to the new Sonata as well. Most notable is the introduction of an 8-speed automatic on the 2.0-liter turbocharged four-cylinder model. In the US, the turbo Sonata is only available with a 6-speed automatic. Hyundai also touts the introduction of wireless phone charging and lane-keep assist. The big differences between this and the US version likely involve visual tweaks and the packaging of some options. There's also the question of whether the 8-speed automatic will be available, but it would be odd if it weren't offered. The Korean model goes on sale later this year, and Trainor told us the North American debut is coming soon. Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.