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Hyundai recalling 186k Elantras due to possible headliner detachment

Following at least one reported incident of a man who claimed his ear was sliced in half following the deployment of his side airbag, Hyundai has announced a recall for certain model year 2011 through 2013 Elantras; specifically those manufactured from November 12, 2010 through March 5, 2013. In these Elantra models, a support bracket that is attached to the car's headliner may become dislodged when the side curtain airbag deploys. If that should happen, occupants may be in danger of a laceration injury by way of the flying bracket.
Hyundai will notify owners of affected vehicles, while dealers will service the dangerous bracket by applying adhesive strips. (Feel free to insert your own duct tape joke here.) The service will be performed free of charge, starting in May of this year. Follow on to read the National Highway Traffic Safety Administration notice, below.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai adds tech to Blue Link, offers it free for 3 years

Hyundai has not only thrown more technology at its 2018 lineup, the tech will be less expensive. At the New York Auto Show, the South Korean automaker announced that Blue Link remote services will be free for three years on the 2017 Ioniq and on all 2018 models, starting with the Sonata, Elantra GT, and Santa Fe Sport. The remote services include all three packages currently offered as options with a Blue Link subscription: Connected Care, Remote, and Guidance. Among the included features are automatic collision notification, a monthly vehicle health report, remote lock and unlock, stolen vehicle recovery assistance, and remote start with climate control. That last function gets an update for 2018 that allows control of the rear defroster and heated side mirrors on the coming Sonata and Elantra GT. The whole shebang tallies 10 features in the Connected Care Package, 12 features in the Remote Package, and 3 features in the Guidance Package. But wait, there's more: the SD-card-based navigation maps get free downloads for three years. Blue Link subscribers can already access remote functions with a smartphone and a smartwatch. For 2018, Amazon Alexa (via the Tap, Echo, and Echo Dot) and Google Assistant (via the Google Home speaker) become control devices. You can tell either gadget to start your car and set the climate control, to send an address to the navigation system, or start and stop the charging of an Ioniq. Right now, if a new buyer subscribes to Blue Link, he gets three free months of the Remote and Guidance packages, and a free year of the Connected Care Package. After the trial, each package costs $99 per year. By offering the packages free for three years, Hyundai dangles a savings of nearly $750 in front of those who can wait for the new models. Be sure to read this accompanying post about the Sonata's design. Related Video: