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2014 Hyundai Veloster Re:Flex brings the bling

Despite launching in late 2011, Hyundai has managed to keep its funky Veloster hatchback relatively fresh in our minds, with the Turbo and R-Spec, several special edition models and even a cloth-roofed concept. Here at the 2014 Chicago Auto Show, we're seeing the next iteration of Veloster creativity, the limited-edition Re:Flex.
The Veloster Re:Flex isn't a hugely different car from the standard hatchback, and the theme of this car is chrome, chrome, chrome. Hyundai has added 18-inch chrome-finished wheels, chrome door handles and chrome hood accents (yep). There's also the usual Re:Flex badging on the actual hatch itself. Inside, the Re:Flex gets full leather seating, in either black or red, and the car can be purchased in a new Ice Pearl color, in addition to Century White, Vitamin C (orange), Ultra Black and Boston Red.
Hyundai is only offering the Re:Flex edition on the base Veloster, powered by a naturally aspirated 1.6-liter inline four-cylinder engine. All Re:Flex models are fitted with the company's six-speed dual-clutch automatic transmission (sorry, manual fans).

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."