on 2040-cars

Auto blog

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

2018 Hyundai Elantra GT starts at just over $20,000

The soon-to-be-released 2018 Hyundai Elantra GT hatchback finally has pricing, and it is quite competitive. It starts at $20,235 for the base model with a manual transmission, with the automatic adding an extra $1,000. That puts the base, manual Elantra GT at a few hundred dollars less than the Honda Civic hatchback and Ford Focus hatchback, and a couple thousand less than the Chevrolet Cruze hatchback. The base, manual Elantra GT also comes nicely equipped even in the base model. It features 17-inch alloy wheels, keyless entry, heated side mirrors, a rearview camera, cross-traffic alert, and an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. Under the hood is a naturally aspirated 2.0-liter four-cylinder making 161 horsepower, and it can be coupled to the standard six-speed manual or a six-speed automatic. View 52 Photos The 2018 Elantra GT Sport starts at $23,250 with the six-speed manual, while an extra $900 nets a seven-speed dual-clutch automatic transmission. The extra cost brings significantly more performance and features. Under its hood is the familiar turbocharged 1.6-liter four-cylinder good for 201 hp and 195 pound-feet of torque we already enjoyed in the Forte5 SX and Elantra Sport sedan, but for significantly less than the manual Forte5 SX we drove. The GT Sport also swaps the standard GT's torsion bar rear suspension for a coil-spring multi-link setup for improved handling. Braking improves, too, with larger discs behind 18-inch alloy wheels. Inside, the GT Sport gets leather upholstery, heated sport seats, dual-zone automatic climate control, blind-spot detection, and a proximity key with push-button start. The Elantra GT has a number of comfort and safety features available as options, though most of the latter are only available on the Sport. Lane-change assist, panoramic sunroof, and a seven-speaker sound system with subwoofer are available on both standard Elantra GT and GT Sport. Lane-keep assist, forward collision with automatic emergency braking, and adaptive cruise control that can stop the car completely and restart. Hyundai previously announced that Elantra GTs would arrive at dealers this summer, so they should be on lots soon. Related Video: Featured Gallery 2018 Hyundai Elantra GT Hyundai Hatchback Economy Cars hyundai elantra gt hyundai i30

The techie choice | 2017 Toyota Prius Prime Quick Spin

The Prius nameplate has been inexorably tied to the green car scene for a long time now. When Toyota unleashed the Prius Prime upon the world, we said it was the best Prius yet. But this is no longer a world where Toyota's hybrids are automatically crowned king. Our recent time with the Hyundai Ioniq trio was a stark reminder that the economical, eco-conscious competition is getting stiffer. We put some miles on a Prius Prime to see how our recent Ioniq Plug-In Hybrid test colors our view of Toyota's prime contender. Our first impression: the Prius design is very clean and inorganic. As sterile as it feels, the design appears to have a lot of actual thought behind it. Our Advanced trim tester is spiritually in touch with the mobile gadget culture, with a huge touchscreen, digitization of seemingly everything, and white and black glossy plastic aesthetic. It's a tech-heavy design that will likely seem familiar to those of us who have been interfacing with Apple designs for the past 10 or so years. The Ioniq Plug-In Hybrid, on the other hand, remains truer to the look and feel most drivers expect from their commuters. It's less about user interface, modes, and drive data, and more about just getting behind the wheel and driving. The Ioniq Plug-In Hybrid hardly even distinguishes itself from its plugless counterparts, opting to go green under cover rather than the in-your-face futurism the Prius projects. It retains the traditional instrument cluster in front of the driver, too, which the Prius Prime lacks. In the Toyota, you'll have to look around the car for the right display with the information you're looking for – there's the huge central touchscreen with all its menus, as well as smaller displays above it on the dash – or you can find your speed on the HUD. The Prius is composed in its handling, but doesn't provide much of the sensory feedback that makes one feel connected to the chassis. The steering feels super artificial, but the car stays fairly flat in the corners without providing too much feedback through the seat of your pants. Hyundai's offering, though, proved to be a surprisingly willing dance partner in the corners. While feeling equally as capable as the Prius, the Ioniq's sense of connection through steering and suspension made the act of stitching one turn after another together enough to get our blood pumping. Sport mode makes the Prius Prime slightly livelier, though.