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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Woman recorded by motorcyclist texting while driving turns herself in because Canadians

A Newfoundland driver surrendered herself to Ottawa authorities and is facing numerous charges after being caught texting and driving in a viral video this week. On August 27, a motorcyclist named Erik Hannah from Ottawa uploaded a helmet cam video to Facebook which showed his run-in with a woman texting while driving a Hummer SUV with Newfoundland plates. During the course of his interaction with the Hummer driver, Hannah recorded her texting and driving and studiously ignoring his presence. She sat still at green lights and drove slowly while glued to her phone Eventually he rode away, but she sped up and cut him off in his own lane, nearly striking him in the process. He followed her after the near collision and confronted the woman. He told her he had her actions on camera. She wasn't impressed and drove off. He attempted to follow her again, but lost her. The video went quickly viral, racking up more than a million views in short order. He also turned the video over to Ottawa police who attempted to track down the Hummer driver by tracing the SUV's plates which were clearly seen in the video. As of August 30 however, Ottawa Police were less than sanguine about finding the culprit. "If she has watched the news or read the papers and wants to turn herself in, come and see us," said Sgt. Mark Gatien of the OPD's Traffic Enforcement Unit. "We'll give her two tickets and she will be on her way." Despite the OPD's misgivings, the Hummer driver turned herself in on September 1 after becoming an unwitting minor internet sensation. According to the CBC, the Hummer driver turned herself over to police and has been charged for the incident. She faces three charges for her reckless behavior, including distracted driving and careless driving. Related Video: News Source: CTV Ottawa, CBC, Ottawa Citizen Auto News Weird Car News Hummer Driving Safety distracted driving helmet cam newfoundland

2022 GMC Hummer Edition 1 weighs 9,063 pounds

From the beginning, the Hummer line of vehicles has been synonymous with the phrase, "absolute unit." The M998 Humvee turned to civilian use as the Hummer H1 came with a curb weight of 7,560 pounds depending on configuration. The much more urbane Hummer H2 didn't sacrifice much of those gains, putting about 6,615 on the scales. Let us not forget that the behemoth gravitational pull and square-jawed mass were what every Hummer buyer wanted. So, starting with the brand values and customer demand, and adding the fact that electric vehicles are substantially heavier than their ICE counterparts, no one should be surprised that the 2022 GMC Hummer Edition 1 weighs 9,063 pounds. That's just one of the substantial figures GMC included in a self-certification filing submitted to the U.S. Environmental Protection Agency, the document rooted out by Car and Driver. Last year GMC told us the Hummer would weigh 9,046 pounds, which proves again the Freshman 15 (or 16) is unavoidable.  Loaded up with humans and their accessories, the truck's gross vehicle weight rating (GVWR) comes in at 10,550 pounds. It takes a few other big numbers to keep that kind of tonnage on the go. The Ultium battery weighs 2,923 pounds. With a 617-amp-hour capacity at 400 volts, total capacity comes in at 246.8 kWh, specific energy at 158 Wh/kg. Usable capacity is about 85% less, at 212.7 kWh. For the time being, these numbers put every other pack in a production vehicle in the shade. That gargantuan chemical plant in the Hummer's floor powers a 329-mile range the same way a giant fuel tanks feed a truck that gets 8 miles to the gallon. The miles per gallon equivalent figures GMC submitted to the EPA are 51 MPGe city, 43 MPGe highway, 47 MPGe combined. Motor Trend questioned whether GM applied the correction factor used for window sticker numbers; if not, the standard 0.7 correction drops the MPGe specs to 36 city, 30 highway, and 33 combined. However, trucks with a GVWR beyond 8,500 pounds don't need to display fuel economy figures on their window stickers, so don't expect to see any such details on dealer lots. For comparison, the Rivian R1T Launch Edition weighs about 7,000 pounds, and fits a 128.9 kWh battery good for an estimated 314 miles estimated at 70 MPGe.