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GM renames its Detroit-Hamtramck plant Factory Zero

Maybe we'll win, saved by zero. General Motors on Friday announced that its sprawling Detroit-Hamtramck facility, which is being retooled to build electric vehicles, has been renamed Factory Zero — as in zero emissions, along with the promise of an autonomous future in which there are zero crashes and zero congestion. The company is spending $2.2 billion to retool the plant into a futuristic facility that is flexible enough to build a variety of cars and trucks across the GM portfolio of brands. GM says that's the most it has ever spent on a production facility, and when the plant's cranking out EVs at scale it will have created 2,200 manufacturing jobs. Factory Zero's first projects will be the all-electric GMC Hummer pickup and the self-driving electric Cruise Origin, both build on GM's new Ultium battery platform, with other EVs to follow. Factory Zero should start cranking out Hummer pickups by fall 2021. A Hummer SUV will come along later. Check back with Autoblog when the Hummer is revealed next Tuesday, Oct. 20. Sustainability will be another key feature. During construction, excess concrete from pours in the plant has been used to pave roads, and stormwater runoff is being recycled to charge the factory suppression system and circulate in cooling towers. The 365-acre site also has 16.5 acres of wildlife habitat — GM says monarch butterflies hang out there, along with foxes and wild turkeys. GM says it's committed to powering all its southeast Michigan plants with sustainable energy by 2023, the rest of its U.S. facilities by 2030, and overseas plants by 2040. To that end, Factory Zero has a 30-kilowatt solar carport, and a 516-kilowatt ground-mounted solar farm, from DTE. “Factory ZERO is the next battleground in the EV race and will be GMÂ’s flagship assembly plant in our journey to an all-electric future,” said Gerald Johnson, GM executive vice president of Global Manufacturing. “The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.” Related Video:     Green Hirings/Firings/Layoffs Plants/Manufacturing GM Hummer hamtramck

Hummer officially returns as an EV with 1,000 hp in Super Bowl ad

Hummer, the iconic, controversial and long-dead truck and SUV maker, returned this Sunday in a Super Bowl ad that previewed its comeback under the GMC brand. General Motors announced the move and teased the vehicle with a series of clips (below) Thursday morning, confirming reports of Hummer's resurrection that have simmered for months. The bane of environmentalists in the early 2000s, Hummer is recast as an electric-only truck capable of a jaw-dropping 1,000 horsepower, 11,500 lb-ft of torque (we believe this figure to be wheel torque) and a sprint to 60 mph in 3 seconds. “We came to play ball,” a spokesman deadpanned in an interview with Autoblog. Electric range was not revealed. The teaser shots show a grille that recalls old Hummer vehicles, though the look is updated with flashy lights. GM will build the reborn Hummer at the Detroit-Hamtramck factory in Michigan that was once thought to be set to close. It will be revealed May 20 at an event, possibly in Las Vegas. The truck will be available in fall 2021. “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” Duncan Aldred, vice president of Global Buick and GMC, said in a statement. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.” The Super Bowl ad aired just before halftime in the United States and featured Los Angeles Lakers star LeBron James.  In a statement, he said: “Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and IÂ’m proud to be a part of announcing the new EV model. The truck may be quiet, but the performance numbers speak for themselves.” Hummer will take aim at a slew of electric truck and SUV makers, including Rivian, which announced Wednesday plans to help build LincolnÂ’s first electric vehicle in its partnership with Ford Motor Co. Hummer will also face off against the Tesla Cybertruck, BollingerÂ’s EVs and other competitors.    GM shuttered Hummer in 2010 after trying to sell the brand to Chinese investors as it shed units during its historic bankruptcy and restructuring.  With today's announcement, GM issued a truckload of videos on the new Hummer:    

Why didn't GM recall fire-prone Hummers earlier?

As early as 2009, motorists reported fires in the Hummer H3. In a complaint filed that March with the regulatory agency in charge of vehicle safety, one motorist said they leaped into a smoldering vehicle and drove it away from gas pumps moments before it was engulfed in flames. Three months later, another motorist described how a fire spread from behind the glove box and consumed their H3. Dozens of car owners filed similar complaints with the National Highway Traffic Safety Administration in the six years that followed, detailing car fires of varying severity that originated in the HVAC systems of their Hummer H3s. But General Motors didn't issue a recall for any of the affected cars until last week, prompting fresh questions about how the company treats safety concerns in the wake of an ignition-switch flaw that went unaddressed for years and, at latest count, is responsible for killing at least 124 motorists. In recall documents filed with NHTSA last week, GM initially said it knew of three fires associated with the defect. Within hours, the company said it knew of 42 fires associated with the problem and three injuries sustained by vehicle occupants. A company spokesperson attributed the inconsistency to a "misstated" number in the original documents and that the higher number comes from NHTSA complaints, reports to GM and TREAD data. Beyond that discrepancy, the documents show General Motors, which has touted a revitalized attitude toward safety concerns since the ignition-switch recalls, did nothing upon determining there was a problem with the H3s. Prompted by two complaints the company received in September 2014, General Motors says it launched an internal investigation related to melting blowers in the HVAC system on December 8, 2014. In that investigation, the company says it confirmed a problem existed, finding that "mismatched electrical conductivity could result in overheating and melting of the blower motor connector module." But even with that conclusion, the company opted to close its internal investigation on April 29, 2015, without taking any action. It wasn't until NHTSA officials met with GM representatives in a meeting on June 18, 2015, that General Motors was prompted to reconsider.