Hummer H2 Top-line on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Team Miller Fisher finishes the 20th Anniversary Rallye A"icha des Gazelles

Team Miller Fisher finishes the Rallye Aïcha des Gazelles - Click above for high-res image gallery
Team Miller Fisher has crossed the finish line of the Rallye Aïcha des Gazelles - in a Hummer H3 driven off a Parisian dealer's lot - and battled from 51st to 12th out of 98 teams after a mistake on the first leg. The Rallye Aïcha, a six-stage trek through the desert, allows no use of GPS, no pace notes, no cell phones, and no binoculars. Pilots and co-pilots find their way between checkpoints with maps, compasses and pencils, and whoever completes the journey in the shortest distance, wins.
The race was made even harder this year by using not the 1:100,000-scale maps of years past, but scraps of paper with increasingly less route information as the race went on. Olympic skier and co-pilot Wendy Fisher wrote to say, "This continues to be the hardest thing I have ever done in my life. An unbelievably tough event. Days were SO long, almost impossible to get all of the checkpoints."

Army's first surplus Humvee auction brings in $744,000

The first public auction of surplus US Army Humvees has came and went, and to call it a rousing success would be a major understatement. Auctioneers IronPlanet Inc., unloaded 25 trucks on behalf of the Department of Defense's Defense Logistics Agency. Bidding started at a meager $10,000 for the privilege of driving home in America's most iconic military vehicle. With $744,000 changing hands, the average Humvee crossed the block for just under $30,000, while the highest winning bid was $41,000, for a 1994 vintage, and the lowest winning price was $21,500, Military.com reports. If those prices seem a smidge low, it's because they are. A quick check of AutoTrader revealed that, nationwide, the cheapest Hummer H1 was up for grabs for $31,300, while the most expensive, a 2006 H1 Alpha, was going for $149,995. Of course, there's a good reason you might want to consider the civilian model, as Military.com explains it. AM General, the Humvee's manufacturer, is pretty unequivocal on its website, saying, "The Humvee was designed for a military mission and was not designed to meet civilian safety standards." It gets worse, though. "AM General does not endorse nor support the sale of these military vehicles to the general public or private entities. AM General further opposes any use of these military vehicles by individuals or entities outside of the military context for which the vehicles are designed. AM General does not sell the military vehicle or service parts for the military vehicle to the general public." Somehow, though, we doubt that will stop those that are truly interested in the brutish military vehicle. The 25 Humvees sold in this first auction had simply been gathering dust at Utah's Hill Air Force Base, according to Military.com. Considering this auction's success, and the fact that there are apparently 4,000 more surplus Humvees sitting about, we doubt this will be the last time the military turns to auction houses to unload inventory. News Source: Military.comImage Credit: SFC Michel Sauret / US Army Hummer Auctions SUV Military Off-Road Vehicles humvee