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Hummer officially returns as an EV with 1,000 hp in Super Bowl ad

Hummer, the iconic, controversial and long-dead truck and SUV maker, returned this Sunday in a Super Bowl ad that previewed its comeback under the GMC brand. General Motors announced the move and teased the vehicle with a series of clips (below) Thursday morning, confirming reports of Hummer's resurrection that have simmered for months. The bane of environmentalists in the early 2000s, Hummer is recast as an electric-only truck capable of a jaw-dropping 1,000 horsepower, 11,500 lb-ft of torque (we believe this figure to be wheel torque) and a sprint to 60 mph in 3 seconds. “We came to play ball,” a spokesman deadpanned in an interview with Autoblog. Electric range was not revealed. The teaser shots show a grille that recalls old Hummer vehicles, though the look is updated with flashy lights. GM will build the reborn Hummer at the Detroit-Hamtramck factory in Michigan that was once thought to be set to close. It will be revealed May 20 at an event, possibly in Las Vegas. The truck will be available in fall 2021. “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” Duncan Aldred, vice president of Global Buick and GMC, said in a statement. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.” The Super Bowl ad aired just before halftime in the United States and featured Los Angeles Lakers star LeBron James.  In a statement, he said: “Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and IÂ’m proud to be a part of announcing the new EV model. The truck may be quiet, but the performance numbers speak for themselves.” Hummer will take aim at a slew of electric truck and SUV makers, including Rivian, which announced Wednesday plans to help build LincolnÂ’s first electric vehicle in its partnership with Ford Motor Co. Hummer will also face off against the Tesla Cybertruck, BollingerÂ’s EVs and other competitors.    GM shuttered Hummer in 2010 after trying to sell the brand to Chinese investors as it shed units during its historic bankruptcy and restructuring.  With today's announcement, GM issued a truckload of videos on the new Hummer:    

Mil-Spec built a one-off, track-ready Hummer H1

Mil-Spec is one of the latest companies looking for success with restored and modified versions of iconic vehicles. Rather than Porsche 911s or '60s trucks and SUVs, its canvases are Hummer H1s. The customer vehicles are big, brash off-road machines, but that's not all the company is capable of. We recently learned that the crew over there built a Hummer H1 meant for race track use, and it is amazing. The base vehicle is a four-door convertible pickup truck, and Mil-Spec thoroughly changed the suspension. It has custom coilovers with stiff springs, and the entire suspension geometry has been revised. Overall, it was lowered a stunning seven inches compared with a stock H1. The H1's in-board brakes now feature six-piston brake calipers, and the wheels are wrapped in low-profile Pirelli P-Zero tires. Also impressive is the fact that the truck still has a part-time four-wheel-drive system. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Under the hood is a 6.6-liter Duramax diesel V8 similar to that in the customer models. But this one has been tuned all the way up to 800 horsepower and 1,500 pound-feet of torque. This engine also plays a role in this truck's origins. Apparently the truck was used for final powertrain testing and development. But it was also built to highlight the company's capabilities. If you want one of these, well, you can't have one. At least not yet. We asked a Mil-Spec representative, and he told us that there are no plans for offering track-oriented H1s. That's understandable, since the company is still working through building and selling its initial run of 12 off-road-ready vehicles. He did say the truck has generated a lot of interest, though. So, maybe when the company has time, and if a really wealthy buyer really wanted one, maybe the Mil-Spec could work something out. But at least in the meantime, the company is sticking to tall, chunky-tired H1s. Related Video:

GMC Hummer EV SUV prototypes hit the trails in Moab

It seems like GMC's new Hummer EV pickup only just hit the market, but it's almost time to roll the hype train back through for the next installment: the SUV. GM President Mark Reuss shared images of some prototypes crawling on the rocks outside Moab in what he called "final testing validation" ahead of the SUV's projected arrival in showrooms some time in early 2023.  "With its aggressive 49-degree departure angle and tight turning radius of just 35.4-feet, the HUMMER EV SUV’s maneuverability, capability and performance make it an off-road supertruck," Reuss said in the post accompanying the photos. The over-the-river-and-through-the-woods routine depicted in the photos doesn't reveal much we don't already know about the forthcoming electric 4x4, but we can at least contextualize that 49-degree departure angle; the best you'll get from any Jeep Wrangler currently on sale is 40.4 degrees.  GMC's Hummer SUV will launch early next year with an 830-horsepower drivetrain, offering roughly 300 miles of driving range. Pricing will start at $105,595 before options. Later in 2023, GMC will release an EV2X variant with up to 625 horsepower, similar range and an $89,995 price tag. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.