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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Mercedes moves R-Class production to AM General in Indiana

Go back a decade or two and you'd have seen the SUV market polarizing in opposite directions: hard-core off-roaders like the Hummer on the one hand, and passenger-focused crossovers like the Mercedes R-Class on the other. Now their fates are set to intertwine, at least as far as manufacturing is concerned. No longer producing Hummers, AM General (which designed and originally produced the Hummer) has been assigned the task of manufacturing the R-Class at its underused, 675,000 square-foot Commercial Assembly Plant in Mishawaka, IN – part of metropolitan South Bend. The decision was undertaken to allow Mercedes to free up production capacity at its plant in Tuscaloosa, AL, where it also produces the M-Class, GL-Class and C-Class, and where it will soon begin manufacturing the GLE Coupe. The vacation of the R-Class assembly line could be earmarked to make room for that new slant-roofed crossover (which was originally thought to be joining the Tuscaloosa plant as a fifth model) or could pave the way for another model to reach Alabama altogether. The multi-year arrangement to manufacture the R-Class makes AM General the first manufacturer contracted to build Mercedes-Benz vehicles in the US, but hardly the only one in the world. The G-Class – which could, incidentally, be characterized as the German equivalent of the Hummer – is built on Mercedes' behalf by Magna Steyr in Austria, and the company builds many of its passenger and commercial vehicles for local consumption under joint ventures in the Far East especially. The R-Class was first introduced in 2005, and though it's still built in America, it was removed from the company's US lineup back in 2012. However Mercedes confirms that, since 2013, it has been and remains available exclusively in China. That puts the R-Class in the rare position of being manufactured in the United States by (or now for) a foreign automaker but unavailable for sale here. AM General Selected As Mercedes-Benz First and Only Contract Manufacturer of Vehicles in the United States SOUTH BEND, Ind., Jan. 27, 2015 /PRNewswire/ -- AM General LLC and Mercedes-Benz U.S. International, Inc., today announced that Mercedes-Benz has selected AM General to manufacture the Mercedes-Benz R-Class luxury vehicle at AM General's world-class 675,000 square-foot Commercial Assembly Plant.

Autoblog's Editors' Picks: Our complete list of the best new vehicles

It's not easy to earn an “EditorsÂ’ Picks” at Autoblog as part of the rating and review process that every new vehicle goes through. Our editors have been at it a long time, which means weÂ’ve driven and reviewed virtually every new car you can go buy on the dealer lot. There are disagreements, of course, and all vehicles have their strengths and weaknesses, but this list features what we think are the best new vehicles chosen by Autoblog editors. We started this formal review process back in 2018, so there's quite of few of them now. So what does it mean to be an EditorsÂ’ Pick? In short, it means itÂ’s a car that we can highly recommend purchasing. There may be one, multiple, or even zero vehicles in any given segment that we give the green light to. What really matters is that itÂ’s a vehicle that weÂ’d tell a friend or family member to go buy if theyÂ’re considering it, because itÂ’s a very good car. The best way to use this list is is with the navigation links below. Click on a segment, and you'll quickly arrive at the top rated pickup truck or SUV, for example. Use the back button to return to these links and search in another segment, like sedans. If youÂ’ve been keeping up with our monthly series of the latest vehicles to earn EditorsÂ’ Pick status, youÂ’re likely going to be familiar with this list already. If not, welcome to the complete list that weÂ’ll be keeping updated as vehicles enter (and others perhaps exit) the good graces of our editorial team. We rate a new car — giving it a numerical score out of 10 — every time thereÂ’s a significant refresh or if it happens to be an all-new model. Any given vehicle may be impressive on a first drive, but we wait until itÂ’s in the hands of our editors to put it through the same type of testing as every other vehicle that rolls through our test fleet before giving it the EditorsÂ’ Pick badge. This ensures consistency and allows more voices to be heard on each individual model. And just so you donÂ’t think weÂ’ve skipped trims or variants of a model, we hand out the EditorsÂ’ Pick based on the overarching model to keep things consistent. So, when you read that the 3 Series is an EditorsÂ’ Pick, yes, that includes the 330i to the M3 and all the variants in between. If thereÂ’s a particular version of that car we vehemently disagree with, we make sure to call that out.