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2022 GMC Hummer EV Edition 1 Prototype Drive Review | Let the supertruck wars begin

MILFORD, Mich. — Hummer is high on the list of vehicles we never thought would return. The gas-guzzling brutes met their demise more than a decade ago as the industry pivoted briefly to smaller cars and General Motors shed brands during its historic restructuring. Fast-forward to 2022, and HummerÂ’s revival is at hand thanks to yet another industry shift, this time to electric propulsion. ItÂ’s expensive, itÂ’s still huge and the numbers are eye-popping to the tune of 1,000 horsepower. America loves a comeback — but it loves trucks more. We briefly tested the 2022 GMC Hummer EV Edition 1 truck at the GM Proving Grounds 40 miles northwest of Detroit. Weeks from now, Hummers will start rolling off the line at GMÂ’s EV site, dubbed Factory Zero, in the Motor City. While the Hummer SUV will undoubtedly prove its worth, GM is leading with the pickup, ambitiously calling it a supertruck and eagerly touting its metrics and mojo-generating features, like CrabWalk, against the Rivian R1T, Ford F-150 Lightning, Tesla Cybertruck, as well as gas-powered off-roaders like the Ford F-150 Raptor and Ram 1500 TRX, plus various Jeep and Land Rover SUVs. (Here's our latest supertruck spec comparo). All of them have impressed us (save the Cybertruck, which only Jay Leno and a few others have driven), but the Hummer is formidable in its own right. For one thing, itÂ’s a Hummer. The negative connotations of the old Hummers melt away when thereÂ’s a 24-module Ultium battery pack powering three motors for a range of 350-plus miles on a single charge. The old model was divisive, but a lot of people paid a lot of money for them simply because they looked very cool. HummerÂ’s familiar grille makes it bold return on our tester that looms high on its 35-inch Goodyear Wrangler Territory MT tires. It certainly looks the part of a supertruck. The cabin is roomy and airy, with the removable sky panels letting in the bright fall morning. Hummer EV chief engineer Al Oppenheiser is our co-pilot for our test, and after a quick walk-through, weÂ’re off.  The first order of business is simply mashing the throttle. The Edition 1 serves up about 1,200 pound-feet of torque, and you can make use of all of that and the four-figure horsepower to hit 60 mph in about 3 seconds. We accelerate hard, blasting over some soft ground before things get a little squirrelly and can confirm the claimed time feels legit.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

2024 GMC Hummer EV SUV Edition 1 back on the market after charity auction

The charity auctions at this year's Barrett-Jackson event in Arizona pulled in the usual millions for good causes. Nevertheless, there were no shocking result among the sales like the 2023 Chevrolet Corvette VIN 001 that hammered for $3.7 million in 2022 or the 2022 GMC Hummer EV pickup VIN 001 that hammered for $2.5 million in 2021. In fact, the best result for hammer prices this year was a GMC Hummer EV SUV VIN001 that brought in $500,000, quite a ways down on its bedded sibling. Seems the purchaser decided a little bit of battery-electric arbitrage might be the play, because the SUV is going back up for sale. As caught by CarBuzz, a new member to the Hummer Chat forum started a thread, "Barrett Jackson VIN #1 SUV available." According to the poster who calls himself Bill, "Tread Lightly, the charity organization that the funds went to, aligns well with our company and we were excited to participate with them, however, the Hummer should go to a true enthusiast or collector." The post says Barrett-Jackson "is interested in" putting the Hummer in front of audiences at the Palm Beach auction event April 13-15 or at the Vegas event June 22-24. The vehicle's apparently been built and will be titled in Arizona. It's a loaded Edition 1 in Moonshot Green Matte with a Lunar Shadow interior and three motors making roughly 830 horsepower. There are transparent sky panels that open to create the open-air "Infinity Roof," 14-speaker Bose audio, Super Cruise, Crab Walk and Watts to Freedom mode. Naturally, the seller is willing to part with this bit of history before April and at first said he is ready to "consider a reasonable offer for the vehicle." We're not sure if that means more than $500,000. If so, and without the charity component — the reason these vehicles bring in so much money so often — we suspect such an asking price would be a tough draw. A look at Cars & Bids results for GMC Hummer EV pickups in Edition 1 trim shows prices that regularly surpassed $200,000 last summer are now down to around $160,000. However, two posts later, Bill says his company is "open to all offers."  The Hummer EV SUV Edition 1 retail version will reach begin reaching owners by the end of Q1 this year, which isn't far away. It cost $105,595 when it could be reserved.