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Team Miller Fisher finishes the 20th Anniversary Rallye A"icha des Gazelles

Team Miller Fisher finishes the Rallye Aïcha des Gazelles - Click above for high-res image gallery
Team Miller Fisher has crossed the finish line of the Rallye Aïcha des Gazelles - in a Hummer H3 driven off a Parisian dealer's lot - and battled from 51st to 12th out of 98 teams after a mistake on the first leg. The Rallye Aïcha, a six-stage trek through the desert, allows no use of GPS, no pace notes, no cell phones, and no binoculars. Pilots and co-pilots find their way between checkpoints with maps, compasses and pencils, and whoever completes the journey in the shortest distance, wins.
The race was made even harder this year by using not the 1:100,000-scale maps of years past, but scraps of paper with increasingly less route information as the race went on. Olympic skier and co-pilot Wendy Fisher wrote to say, "This continues to be the hardest thing I have ever done in my life. An unbelievably tough event. Days were SO long, almost impossible to get all of the checkpoints."

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Humvees are now exported to China by Bob Lutz and Henrik Fisker's company

At Auto Shanghai, a company called Humvee Export showed off its Humvee C-Series. It's not a new design, of course, as the High Mobility Multipurpose Wheeled Vehicle (HMMWV) has been used by the American military for decades, and versions made their way into the hands of civilians through multiple means, including via General Motors as the Hummer H1. GM discontinued the H1 in 2006, and shuttered the Hummer brand in 2010. Now, Humvee Export is building the C-Series in the US, with help from none other than Bob Lutz and VLF Automotive, to sell in China, according to Car & Driver. VLF, if you recall, is the company founded by Gilbert Villarreal, Bob Lutz, and Henrik Fisker. So far, VLF has launched the Destino, using the Fisker Karma body with a supercharged LS9 V8 engine from GM, as well as the Force 1, which is essentially a Viper-based, V10-powered supercar. Humvee Export President John Costin tells C&D that his company has contracted VLF to build its new C-Series in St. Clair, Michigan. Among Humvee Export's founders is Paul Chedid, who was once the distributor for the Hummer H1 in France. AM General, which builds the HMMWV for US and other militaries, sells C-Series kits (customers need to supply their own powertrain). VLF buys kits and finishes the build, and Humvee Export works with importers around the world to sell finished versions of the C-Series, complete with powertrain, with China being the latest market. The US is out of luck, though, as it can't be certified as a replica of a 25-year-old vehicle, thus exempting it from EPA and crash test certification under the Low Volume Motor Vehicle Manufacturers Act. Related Video: