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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Mil-Spec M1-R First Drive Review | The ultimate Hummer H1 gets better

In 2018, we got our first introduction to Mil-Spec, a company that sought to do to Hummer H1s what other resto-mod companies like Singer and Icon have done to other classic cars. Its initial run of hopped-up Hummers showed quite a bit of promise with an array of mechanical upgrades, including a particularly potent and entertaining diesel engine, plus major improvements to interior livability and luxury. As good as the initial trucks were, Mil-Spec wanted to do even better. It focused on details such as better materials and ergonomics for what it’s calling the second-generation of restored H1s. And all those upgrades are on display in the M1-R, which takes the second-gen M1 and adds some pretty extreme customer-requested modifications. @autoblog WhatÂ’s that? Oh nothing, just a Mil-Spec M1-R rolling on by ##autoblog ##hummer ##m1r ##custom ##fyp ? original sound - Autoblog As with all Mil-Spec Hummers, the M1-R received a comprehensive restoration, taking the body and frame down to bare metal. It was recoated in a durable bedliner-style material made with bits of Kevlar. This particular one was given a tint to make it look like one of the factory H1 colors, Competition Yellow. Steel off-road bumpers, a front brush guard, rear tubular tire rack, fender flares and door panels finished in plain black add contrast and help give it a more rough-and-tumble look. The simple and rugged 20-inch Black Rhino wheels look right at home on the truck, too, especially wrapped in the 38-inch off-road tries. Most of the improvements in the second-gen M1 are found within the cabin. As before, every upholstered surface is made of leather, in this case with diamond stitching that the customer requested. ItÂ’s all done in-house (fun fact, Mil-Spec is now also doing upholstery for private jets). Virtually every non-upholstered surface is made from machined aluminum. That includes the steering wheel, climate control knobs, air vents, window switches, turn signal stalks, even the custom-made ignition key. They all look and feel superb with hefty weight and crisp edges. The toggle switches are a particular treat and return a light, mechanical click with each press. Some of them are a little tough to reach as a result of the HummerÂ’s strange interior layout, but that would be the case even in a stock Hummer. These aluminum pieces are a massive step up from the plastic rocker switches and air vents used on previous Mil-Spec Hummers.

Best and Worst GM Cars

Oh yes, because we just love receiving angry letters from devoted Pontiac Grand Am enthusiasts, we have decided to go there. Based on a heated group Slack conversation, the topic came up about the best and worst GM cars. First of all time, and then those currently on sale, and then just mostly a rambling discussion of Oldsmobiles our parents and grandparents owned (or engineered). Eventually, three of us made the video above. Like it? Maybe we can make more. Many awesome GM cars are definitely going unmentioned here, so please let us know your bests and worsts in the comments below. Mostly, it's important to note that this post largely exists as a vehicle for delivering the above video that dives far deeper into GM's greatest hits and biggest flops, specifically those from the 1980s and 1990s. What you'll find below is a collection of our editors identifying a best current and best-of-all-time choice, plus a worst current and worst-of-all-time choice. Comprehensive it is not, but again, comments. -Senior Editor James Riswick Best Current GM Vehicle Chevrolet Corvette We were flying by the seats of our pants a bit in this first outing and my notes were similarly extemporaneous. When it came time to tie it all together on camera, I failed spectacularly. Thank the maker for text, because this gives me the opportunity to perhaps slightly better explain my convoluted reasoning. I chose the C8 Corvette because it's simply overwhelmingly good, and it's merely the baseline from which this generation of Corvette will be expanded.  While the Cadillac CT5-V Blackwing (more on that in a minute) is an amazing snapshot of GM's current performance standing and its little sibling so enraptured me that I went out and bought one, their existence is fleeting. Corvette will live on; forced-induction Cadillac sport sedans, not so much. So while all three are amazing machines when viewed in a vacuum, the Corvette stands above them as both a reflection of GM's current performance credentials and a signpost of what is to come. So, given the choice between the C8 and the 5V-Blackwing right now, I'd choose the C8. In 10 years, when the Blackwing is no longer in production and Corvette is in its 9th generation? Well, that might be a different story. Now, just pretend I said something even remotely that coherent when we get to the part of the video where I try to make an argument for the 5-V Blackwing as best GM car I've ever driven. Or just laugh at me while I ramble incoherently.