2003 Hummer H2 Luxury Edition 4x4 Suv 4 Door 6.0liter Vortec 54k Low !miles!!! on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Picture yourself rolling in Tupac Shakur's 1996 Hummer

UPDATE: Tupac Shakur's Hummer blew away estimates, selling for $337,114 according to the auction site. It's been nearly 20 years since the renowned rapper Tupac Shakur was gunned down at the height of his fame. One of the last vehicles he ever purchased, this 1996 AM General Hummer in a four-door pickup configuration, is now being sold by RR Auctions. Since 1996, it hasn't covered much ground. The odometer reads just 10,101 miles. A bunch of upgrades, like driving lights, a sound system and external PA, and diamond-plate bumpers, are present and were allegedly added by Shakur. The Hummer has a 6.5-liter turbodiesel V8 and automatic transmission. According to the seller, after being owned by Shakur and then, after his death, his mother Afeni Shakur, the Hummer went through a variety of owners. This includes BET, which gave the car away during a raffle in 2003, the owners of Havenotz Entertainment, and the mother of the rapper Yaki "Prince" Kadafi who was a "godbrother" of Shakur. The included vanity plate reads "YAKNPAK", a nod to both Kadafi and Shakur. The vehicle is currently in Canada. Bidding opens on May 12th and ends on May 19th, and RR Auctions estimates it'll sell for more than $100,000. Related Video: News Source: RR Auctions Celebrities GM Hummer Auctions SUV Diesel Vehicles Off-Road Vehicles

GM recalls 200k Hummer H3s for fire risk

An issue with fires erupting in some Hummers has prompted General Motors and the National Highway Traffic Safety Administration to issue a recall for nearly 200,000 vehicles around the world. The bulk of them are in the United States. According to the first statement (below) obtained by Autoblog from GM, the issue stems from the HVAC system in Hummer H3 models. The connector module for the blower motor has, in certain cases, overheated, melted the surrounding plastic, and started a fire. 42 such cases have been reported, including three instances of occupants citing minor burns. GM confirms that two of those three cases lead to the vehicle being destroyed in the fire, but states that no crashes or fatalities have resulted. The issue affects 196,379 examples of the 2006-10 H3 wagon and the 2009-10 H3T pickup, with 164,993 estimated to be in the United States. In order to fix the issue, dealers are being instructed to replace the relevant parts of the connector and harness. In a second, unrelated campaign, GM is also calling in 50,731 Chevy Spark and Sonic small cars – 45,785 of them in the US – due to a software glitch. In those affected vehicles fitted with the base radio and OnStar system, the audio system may not be able to switch out of turn-by-turn direction mode, causing the display to go blank and all sound to mute – including key safety warnings. In addition, the system may not switch off, draining the battery. GM states that no crashes, injuries, or fatalities have resulted from this issue, and all that dealers will need to do in this case is reflash the software. Related Video: General Motors is recalling 164,993 2006-2010 model year HUMMER H3 and 2009-2010 model year HUMMER H3T models in the U.S. In certain vehicles, the connector module that controls the blower motor speed in the heat/vent/air conditioning (HVAC) system may overheat under extended periods of operation at high- and medium-high speeds. The heat could melt the plastic surrounding the connector module, increasing the risk of a fire. Dealers will replace the affected portion of the connector and harness. GM is aware of three reported minor burns and 42 fires but no crashes or fatalities related to this condition. Including Canada, Mexico and exports, the total recall population is 196,379. ### General Motors is recalling 45,785 2014-2015 model year Chevrolet Sparks, and 2015 model year Chevrolet Sonics in the U.S.