2004 Hummer H1 Wagon 4d on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

GMC has received 65,000 Hummer EV orders so far

The GMC Hummer pickup truck only just went on sale, and already there's word from company brass that demand is higher than expected. According to a report from CNBC, Duncan Aldred, global vice president of GMC, said the automaker has received more than 65,000 combined orders for the current electric truck and upcoming SUV. What's more, the number of customers converting reservations into orders is humming along at 95%, which is also higher than the company projected. "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought," Aldred said, adding that new orders placed today probably won't result in a delivered vehicle until 2024. "WeÂ’re doing all the studies on that and weÂ’re confident we can go a lot quicker than we originally thought," Aldred said, "But it still means a reservation now probably means delivering in Â’24." The version of the Hummer pickup that's currently being built is the highest-spec Edition 1 model. That truck ran at least $110,295, but since it's already sold out, new customers will be looking at Hummer EV 3X that starts right around the $100,000 mark before any optional equipment is added (and assuming you can find a dealer that won't try to jack up the price). At some unspecified point in the next year or so, GMC will start building a lower-cost Hummer 2X for $89,995. A year or so later, the  $79,995 Hummer EV 2 will make its debut. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM renames its Detroit-Hamtramck plant Factory Zero

Maybe we'll win, saved by zero. General Motors on Friday announced that its sprawling Detroit-Hamtramck facility, which is being retooled to build electric vehicles, has been renamed Factory Zero — as in zero emissions, along with the promise of an autonomous future in which there are zero crashes and zero congestion. The company is spending $2.2 billion to retool the plant into a futuristic facility that is flexible enough to build a variety of cars and trucks across the GM portfolio of brands. GM says that's the most it has ever spent on a production facility, and when the plant's cranking out EVs at scale it will have created 2,200 manufacturing jobs. Factory Zero's first projects will be the all-electric GMC Hummer pickup and the self-driving electric Cruise Origin, both build on GM's new Ultium battery platform, with other EVs to follow. Factory Zero should start cranking out Hummer pickups by fall 2021. A Hummer SUV will come along later. Check back with Autoblog when the Hummer is revealed next Tuesday, Oct. 20. Sustainability will be another key feature. During construction, excess concrete from pours in the plant has been used to pave roads, and stormwater runoff is being recycled to charge the factory suppression system and circulate in cooling towers. The 365-acre site also has 16.5 acres of wildlife habitat — GM says monarch butterflies hang out there, along with foxes and wild turkeys. GM says it's committed to powering all its southeast Michigan plants with sustainable energy by 2023, the rest of its U.S. facilities by 2030, and overseas plants by 2040. To that end, Factory Zero has a 30-kilowatt solar carport, and a 516-kilowatt ground-mounted solar farm, from DTE. “Factory ZERO is the next battleground in the EV race and will be GMÂ’s flagship assembly plant in our journey to an all-electric future,” said Gerald Johnson, GM executive vice president of Global Manufacturing. “The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.” Related Video:     Green Hirings/Firings/Layoffs Plants/Manufacturing GM Hummer hamtramck