Red 07 S2000 2.2l Vtec Convertible Coupe Manual Leather Performance Exhaust on 2040-cars

Auto blog

Honda to spool up turbos, workforce with F1 tech

Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately took over British American Racing. After pouring untold billions into the effort, the economy tanked, and Honda ultimately sold the team, which subsequently claimed the championship - under new ownership and Mercedes power. Now Honda is gearing up to return in 2015 with a new turbocharged V6 hybrid powertrain it's supplying initially to McLaren, which in turn is switching back to Honda from nearly two decades with Mercedes.
So why return to F1 now? That's precisely what Autoblog asked Honda's Global President and Chief Executive Takanobu Ito (pictured above with McLaren chief Martin Whitmarsh) while visiting his office in Tokyo. While he wouldn't reveal specifics (like when his company's new engine would be available to other teams, as it most certainly will in the long run), Ito-san was clearly happy to discuss the motivation behind the move and the value he feels it brings to the company and its products.
Ito pointed toward the proliferation of motors within Honda's powertrains as a development he hopes to take to road from track

Andretti Autosport switches to Honda power

The IndyCar grid was split pretty evenly this season between Honda and Chevy power. Thing is, most of the front-running teams have been running Chevrolet engines. Except for Chip Ganassi Racing, the team that fields the likes of Ryan Briscoe, Scott Fixon and Dario Franchitti - but earlier this month Chip Ganassi announced it was switching to Chevy engines too, just like most of the other pack-leading teams.
Honda insisted it didn't need a flagship team to replace Ganassi, but that's exactly what it announced this weekend with the signing of Andetti Autosport. The team run by Michael Andretti won a few IndyCar Series titles under Honda power (in 2004, 2005 and 2007), and two Indy 500 wins (in 2005 and 2007), but switched to the Bowtie two seasons ago, winning the championship last season. But the vast majority of the team's victories - 39 out of 48 race wins - have been powered by Honda, and the two outfits undoubtedly hope they'll return to the winner's circle again with their new multi-year partnership that takes effect next season.

Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.