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Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.

A 1903 Harley is worth how much? Hagerty adds bikes to price guide

Whenever the big auctions begin in places like Monterey, it's hardly a surprise to hear about classic Ferraris or other exotics crossing the block for a few million dollars. But, the record sale price last year for the "Captain America" bike from Easy Rider is just a small sign that there's a growing market to own a piece of motorcycle history, as well. To answer this demand, vehicle insurance and valuation company Hagerty is now including vintage bikes in its price guide. The most expensive cycle there is a 1903 Harley-Davidson Single with a value pegged at an eye-watering $15 million for an example in No. 1 condition. You don't need to be a multi-millionaire to buy a vintage bike, though. If there's an old cycle you're eyeing or there's one already in the garage, you can check what Hagerty thinks it's worth on the company's website, now. The database includes 61 motorcycle makers and 9,200 models from 1894-1996. The pages also have a ton of useful details, including a price history for four conditions. According to Hagerty, the market for classic bikes is up over 50 percent since 2010, and more of them are showing up at auction, as well. The vintage cycles with the biggest demand are Harley-Davidson FLHs from the '60s and '70s. Hagerty Launches Motorcycle Valuation Tools Motorcycle Market Demand Drives Creation of Database Covering Everything from $15 Million Harley-Davidsons to $1,500 Yamahas TRAVERSE CITY, MICHIGAN (October 14, 2015) —Hagerty, the world leader in collector vehicle insurance and valuation tools, is pleased to announce the Hagerty Price Guide now includes motorcycles. The motorcycle guide, published on the Hagerty Valuations Tools website, includes 61 makes, 9,200 individual motorcycles built from 1894 -1996, and pricing for four conditions. Like its vehicle car and truck valuation guides, Hagerty's comprehensive motorcycle guide features model histories, images, current and historic pricing, and recent auction sales. "Motorcycles are one of the fastest growing segments in the collectible vehicle market," said McKeel Hagerty, CEO of Hagerty. "The recent interest is inspiring enthusiasts to pull their bikes out of long-term storage to enjoy again and share with the next generation.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.