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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Honda recalls 25k Fits over grab handle, airbag issue

Honda has issued another recall for the Fit. Only this time, it comes down to a very specific issue arising in a limited cross-section of production. The recall affects over 25,000 units in the United States alone. This problem results from the bracket affixing the rear grab handle, which was apparently manufactured incorrectly. As a result, the bracket may puncture the side curtain airbag as it deploys. That's bad news, so Honda is recalling the affected vehicles to have that bracket replaced. According to the manufacturer, the issue was discovered during its own internal testing procedures, and not because of any reported incidents. The problem only affects Fit hatchbacks from the 2015 and 2016 model years, manufactured between April 11, 2014, and July 2, 2015. Even within those confines, however, the recall is limited only to those in LX trim level and not equipped with a sunroof. That amounts to an estimated 25,367 units in the US - less than a third of the 84,000+ units American Honda sold in the same fifteen-month period. This is the third recall that has affected the Fit in as many months. Last month saw 143,000 units of the Fit and Civic recalled over a transmission issue. In September, the Japanese automaker called in another 18k Fits over a problem with their ignition coils. RECALL Subject : Improper Rear Grab Rail Bracket/FMVSS 214/226 Report Receipt Date: OCT 23, 2015 NHTSA Campaign Number: 15V697000 Component(s): AIR BAGS , STRUCTURE Potential Number of Units Affected: 25,367 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2015-2016 Fit LX-trim vehicles manufactured April 11, 2014, to July 02, 2015 and not equipped with a sunroof. In the affected vehicles, the rear grab handle brackets were not manufactured properly, and as a result, the brackets may puncture the side curtain air bags upon their deployment. As such, these vehicles fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection" and number 226, "Ejection Mitigation". CONSEQUENCE: If the side curtain air bags are punctured upon deployment, the outboard seat occupants may be at a higher risk of injury during a crash. REMEDY: Honda will notify owners, and dealers will replace the rear grab handle bracket, free of charge. The recall is expected to begin December 4, 2015. Owners may contact Honda customer service at 1-888-234-2138. Honda's number for this recall is JV8.